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Created at 12/23/2022 14:49
Letter logo modern mark branding palette
- Blue Jeans#51a0ef
- Jordy Blue#85bcf3
- Cetacean Blue#0c0c3c
- Black Coral#5e5e79
- Light Gray#d1d3d9
- Jacarta#353456
The palette consists of Light, Dark, Semi dark colors. Accent colors Blue Jeans #51a0ef and Jordy Blue #85bcf3. Palette has Cool, Neutral colors temperature.
By lightness, this palette runs from #0C0C3C (darkest) to #D1D3D9 (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).
Overall temperature among swatches leans cool.
HEX codes (sorted): #0C0C3C, #353456, #51A0EF, #5E5E79, #85BCF3, #D1D3D9
Palette Letter logo modern mark branding palette has combination of 6 codes colors:
HEX: #51a0ef, RGB: (81, 160, 239); HEX: #85bcf3, RGB: (133, 188, 243); HEX: #0c0c3c, RGB: (12, 12, 60)
HEX: #5e5e79, RGB: (94, 94, 121); HEX: #d1d3d9, RGB: (209, 211, 217); HEX: #353456, RGB: (53, 52, 86)
Simplified version of palette colors
Shade of dodgerblue, Tint of lightskyblue, Tint of midnightblue, Tint of dimgrey, Shade of lightgrey, Tint of darkslateblue
Color scheme was created by coolor
Colors codes in palette
Letter logo modern mark branding palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #51a0ef | #51a0ef | RGB(81, 160, 239) | Blue Jeans | — |
| #85bcf3 | #85bcf3 | RGB(133, 188, 243) | Jordy Blue | — |
| #0c0c3c | #0c0c3c | RGB(12, 12, 60) | Cetacean Blue | — |
| #5e5e79 | #5e5e79 | RGB(94, 94, 121) | Black Coral | — |
| #d1d3d9 | #d1d3d9 | RGB(209, 211, 217) | Light Gray | — |
| #353456 | #353456 | RGB(53, 52, 86) | Jacarta | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#51a0ef | #85bcf3 | 1.37 |
#51a0ef | #d1d3d9 | 1.84 |
#85bcf3 | #d1d3d9 | 1.33 |
#0c0c3c | #353456 | 1.56 |
#5e5e79 | #353456 | 1.88 |
Image palette Letter logo modern mark branding palette png
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