Design branding ui web colours

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Created at 12/27/2019 09:46

The palette consists of Light, Dark, Semi dark colors. Accent colors #34b4bc and #550c77. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #550C77 (darkest) to #9ACDDE (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #34B4BC, #513B2F, #550C77, #9159AB, #9ACDDE, #BFAFD7

Palette Design branding ui web colours combines 6 color codes:

HEX: #34b4bc, RGB: (52, 180, 188); HEX: #9acdde, RGB: (154, 205, 222); HEX: #550c77, RGB: (85, 12, 119)

HEX: #9159ab, RGB: (145, 89, 171); HEX: #bfafd7, RGB: (191, 175, 215); HEX: #513b2f, RGB: (81, 59, 47)

Simplified version of palette colors

Tint of Light Sea Green, Shade of Light Blue, Tint of Indigo, Shade of Medium Orchid, Shade of Thistle, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Design branding ui web colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#34b4bc	#34b4bc	RGB(52, 180, 188)	—	—
#9acdde	#9acdde	RGB(154, 205, 222)	—	—
#550c77	#550c77	RGB(85, 12, 119)	—	—
#9159ab	#9159ab	RGB(145, 89, 171)	—	—
#bfafd7	#bfafd7	RGB(191, 175, 215)	—	—
#513b2f	#513b2f	RGB(81, 59, 47)	—	—

5 color pairs have low contrast and need improvement which may impact readability.