Branding food package foodpackage palette

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Created at 12/25/2022 10:53

The palette consists of Light, Semi dark colors. Accent colors Beige #fbf3db and Salem #1c7c44. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #2C4C2C (darkest) to #FBF3DB (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 115°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1C7C44, #2C4C2C, #44BC94, #4EA185, #ABD4BC, #FBF3DB

Palette Branding food package foodpackage palette combines 6 color codes:

HEX: #44bc94, RGB: (68, 188, 148); HEX: #fbf3db, RGB: (251, 243, 219); HEX: #1c7c44, RGB: (28, 124, 68)

HEX: #4ea185, RGB: (78, 161, 133); HEX: #abd4bc, RGB: (171, 212, 188); HEX: #2c4c2c, RGB: (44, 76, 44)

Simplified version of palette colors

Shade of Medium Aquamarine, Shade of Cornsilk, Shade of Sea Green, Shade of Medium Sea Green, Tint of Dark Sea Green, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Branding food package foodpackage palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#44bc94	#44bc94	RGB(68, 188, 148)	Ocean Green	—
#fbf3db	#fbf3db	RGB(251, 243, 219)	Beige	—
#1c7c44	#1c7c44	RGB(28, 124, 68)	Salem	—
#4ea185	#4ea185	RGB(78, 161, 133)	Polished Pine	—
#abd4bc	#abd4bc	RGB(171, 212, 188)	Turquoise Green	—
#2c4c2c	#2c4c2c	RGB(44, 76, 44)	Kombu Green	—

6 color pairs have low contrast and need improvement which may impact readability.