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Created at 01/12/2023 11:31
Concept branding creative identity
- Keppel#44ac9c
- Gold (Crayola)#e1cb85
- Blue Sapphire#14686d
- Desaturated Cyan#679895
- Dark Vanilla#d9d0ab
- Dark Slate Gray#345454
The palette consists of Light, Semi dark colors. Accent colors Gold (Crayola) #e1cb85 and Blue Sapphire #14686d. Palette has Cool, Warm colors temperature.
By lightness, this palette runs from #14686D (darkest) to #D9D0AB (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Hues are spread broadly around the wheel — a varied palette (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #14686D, #345454, #44AC9C, #679895, #D9D0AB, #E1CB85
Palette Concept branding creative identity has combination of 6 codes colors:
HEX: #44ac9c, RGB: (68, 172, 156); HEX: #e1cb85, RGB: (225, 203, 133); HEX: #14686d, RGB: (20, 104, 109)
HEX: #679895, RGB: (103, 152, 149); HEX: #d9d0ab, RGB: (217, 208, 171); HEX: #345454, RGB: (52, 84, 84)
Simplified version of palette colors
Shade of lightseagreen, Tint of Khaki, Tint of Teal, Tint of cadetblue, Tint of wheat, Shade of darkslategrey
Color scheme was created by hex
Colors codes in palette
Concept branding creative identity color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #44ac9c | #44ac9c | RGB(68, 172, 156) | Keppel | — |
| #e1cb85 | #e1cb85 | RGB(225, 203, 133) | Gold (Crayola) | — |
| #14686d | #14686d | RGB(20, 104, 109) | Blue Sapphire | — |
| #679895 | #679895 | RGB(103, 152, 149) | Desaturated Cyan | — |
| #d9d0ab | #d9d0ab | RGB(217, 208, 171) | Dark Vanilla | — |
| #345454 | #345454 | RGB(52, 84, 84) | Dark Slate Gray | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#44ac9c | #e1cb85 | 1.71 |
#44ac9c | #679895 | 1.17 |
#44ac9c | #d9d0ab | 1.77 |
#e1cb85 | #d9d0ab | 1.03 |
#14686d | #345454 | 1.27 |
Image palette Concept branding creative identity png
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