Created at 01/12/2023 14:03
Identity book logo logotype brand colors
- Metallic Blue#2b5770
- Light Salmon Pink#fb9a94
- Midnight Green (Eagle Green)#124460
- Rose Taupe#9c5c5c
- Pastel Blue#b8c4cc
- Liver Chestnut (Horses)#5c3c3b
The palette consists of Light colors. Accent colors Light Salmon Pink #fb9a94 and Midnight Green (Eagle Green) #124460. Palette has Cool, Warm colors temperature.
By lightness, this palette runs from #124460 (darkest) to #FB9A94 (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Warm and cool swatches are fairly balanced.
HEX codes (sorted): #124460, #2B5770, #5C3C3B, #9C5C5C, #B8C4CC, #FB9A94
Palette Identity book logo logotype brand colors has combination of 6 codes colors:
HEX: #2b5770, RGB: (43, 87, 112); HEX: #fb9a94, RGB: (251, 154, 148); HEX: #124460, RGB: (18, 68, 96)
HEX: #9c5c5c, RGB: (156, 92, 92); HEX: #b8c4cc, RGB: (184, 196, 204); HEX: #5c3c3b, RGB: (92, 60, 59)
Simplified version of palette colors
Shade of darkslategrey, Shade of lightcoral, Tint of darkslategrey, Tint of indianred, Shade of Silver, Shade of Maroon
Color scheme was created by colorslib
Colors codes in palette
Identity book logo logotype brand colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #2b5770 | #2b5770 | RGB(43, 87, 112) | Metallic Blue | — |
| #fb9a94 | #fb9a94 | RGB(251, 154, 148) | Light Salmon Pink | — |
| #124460 | #124460 | RGB(18, 68, 96) | Midnight Green (Eagle Green) | — |
| #9c5c5c | #9c5c5c | RGB(156, 92, 92) | Rose Taupe | — |
| #b8c4cc | #b8c4cc | RGB(184, 196, 204) | Pastel Blue | — |
| #5c3c3b | #5c3c3b | RGB(92, 60, 59) | Liver Chestnut (Horses) | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#2b5770 | #124460 | 1.33 |
#2b5770 | #9c5c5c | 1.51 |
#2b5770 | #5c3c3b | 1.24 |
#fb9a94 | #b8c4cc | 1.16 |
#124460 | #5c3c3b | 1.07 |
#9c5c5c | #5c3c3b | 1.89 |
Image palette Identity book logo logotype brand colors png
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