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Created at 01/12/2023 16:03
Brand identity ecommerce symbol letter logo colours
- Electric Pink#f21c7c
- Pale Blue#b2f0f4
- Persian Indigo#200d82
- Philippine Gray#8c8c8c
- Pink Lavender#d9aed0
- Gray#444444
The palette consists of Semi dark, Light, Dark colors. Accent colors Electric Pink #f21c7c and Pale Blue #b2f0f4. Palette has Warm, Cool, Neutral colors temperature.
By lightness, this palette runs from #444444 (darkest) to #B2F0F4 (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #200D82, #444444, #8C8C8C, #B2F0F4, #D9AED0, #F21C7C
Palette Brand identity ecommerce symbol letter logo colours has combination of 6 codes colors:
HEX: #f21c7c, RGB: (242, 28, 124); HEX: #b2f0f4, RGB: (178, 240, 244); HEX: #200d82, RGB: (32, 13, 130)
HEX: #8c8c8c, RGB: (140, 140, 140); HEX: #d9aed0, RGB: (217, 174, 208); HEX: #444444, RGB: (68, 68, 68)
Simplified version of palette colors
Tint of deeppink, Shade of paleturquoise, Shade of darkblue, Shade of Grey, Tint of thistle, Tint of dimgrey
Color scheme was created by colorhunt
Colors codes in palette
Brand identity ecommerce symbol letter logo colours color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #f21c7c | #f21c7c | RGB(242, 28, 124) | Electric Pink | — |
| #b2f0f4 | #b2f0f4 | RGB(178, 240, 244) | Pale Blue | — |
| #200d82 | #200d82 | RGB(32, 13, 130) | Persian Indigo | — |
| #8c8c8c | #8c8c8c | RGB(140, 140, 140) | Philippine Gray | Gray55 |
| #d9aed0 | #d9aed0 | RGB(217, 174, 208) | Pink Lavender | — |
| #444444 | #444444 | RGB(68, 68, 68) | Gray | Goshawk Grey |
Color Palette Contrast
4 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#f21c7c | #8c8c8c | 1.19 |
#b2f0f4 | #d9aed0 | 1.52 |
#200d82 | #444444 | 1.49 |
#8c8c8c | #d9aed0 | 1.74 |
Image palette Brand identity ecommerce symbol letter logo colours png
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