Created at 01/13/2023 10:48
Identity tech digital logo palette
- Paradise Pink#f13e5d
- Light Crimson#f46c8c
- Blue-Green (Color Wheel)#0c4c34
- Dolphin Gray#79938d
- Tuscany#bf9098
- Dark Slate Gray#2c5c51
The palette consists of Light, Semi dark colors. Accent colors Paradise Pink #f13e5d and Blue-Green (Color Wheel) #0c4c34. Palette has Warm, Cool colors temperature.
By lightness, this palette runs from #0C4C34 (darkest) to #F46C8C (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Warm and cool swatches are fairly balanced.
HEX codes (sorted): #0C4C34, #2C5C51, #79938D, #BF9098, #F13E5D, #F46C8C
Palette Identity tech digital logo palette has combination of 6 codes colors:
HEX: #f13e5d, RGB: (241, 62, 93); HEX: #f46c8c, RGB: (244, 108, 140); HEX: #0c4c34, RGB: (12, 76, 52)
HEX: #79938d, RGB: (121, 147, 141); HEX: #bf9098, RGB: (191, 144, 152); HEX: #2c5c51, RGB: (44, 92, 81)
Simplified version of palette colors
Tint of indianred, Shade of palevioletred, Tint of darkslategrey, Tint of cadetblue, Shade of rosybrown, Shade of darkslategrey
Color scheme was created by raccoon
Colors codes in palette
Identity tech digital logo palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #f13e5d | #f13e5d | RGB(241, 62, 93) | Paradise Pink | — |
| #f46c8c | #f46c8c | RGB(244, 108, 140) | Light Crimson | — |
| #0c4c34 | #0c4c34 | RGB(12, 76, 52) | Blue-Green (Color Wheel) | — |
| #79938d | #79938d | RGB(121, 147, 141) | Dolphin Gray | — |
| #bf9098 | #bf9098 | RGB(191, 144, 152) | Tuscany | — |
| #2c5c51 | #2c5c51 | RGB(44, 92, 81) | Dark Slate Gray | — |
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#f13e5d | #f46c8c | 1.31 |
#f13e5d | #79938d | 1.14 |
#f13e5d | #bf9098 | 1.37 |
#f46c8c | #79938d | 1.15 |
#f46c8c | #bf9098 | 1.03 |
#0c4c34 | #2c5c51 | 1.31 |
Image palette Identity tech digital logo palette png
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