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Created at 01/13/2023 23:11
  80

Modern business card design visual identity

  • Sandstorm
    #f5d741
  • Yellow (Crayola)
    #f8e481
  • Spanish Bistre
    #8c742c
  • Old Moss Green
    #847c40
  • Dark Yellow
    #917a07
  • Umber
    #5f593d
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The palette consists of Light, Semi dark colors. Accent colors Sandstorm #f5d741 and Dark Yellow #917a07. Palette has Warm colors temperature.

By lightness, this palette runs from #917A07 (darkest) to #F8E481 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma).

Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).

Overall temperature among swatches leans warm.

HEX codes (sorted): #5F593D, #847C40, #8C742C, #917A07, #F5D741, #F8E481

Palette Modern business card design visual identity has combination of 6 codes colors:
HEX: #f5d741, RGB: (245, 215, 65); HEX: #f8e481, RGB: (248, 228, 129); HEX: #8c742c, RGB: (140, 116, 44)
HEX: #847c40, RGB: (132, 124, 64); HEX: #917a07, RGB: (145, 122, 7); HEX: #5f593d, RGB: (95, 89, 61)
Simplified version of palette colors
Shade of gold, Tint of Khaki, Shade of Olive, Shade of Olive, Shade of Olive, Tint of darkolivegreen
Color scheme was created by colorslib

Colors codes in palette

Modern business card design visual identity color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#f5d741 #f5d741 RGB(245, 215, 65)Sandstorm
#f8e481 #f8e481 RGB(248, 228, 129)Yellow (Crayola)
#8c742c #8c742c RGB(140, 116, 44)Spanish Bistre
#847c40 #847c40 RGB(132, 124, 64)Old Moss Green
#917a07 #917a07 RGB(145, 122, 7)Dark Yellow
#5f593d #5f593d RGB(95, 89, 61)Umber

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#f5d741
#f8e481
1.11
#8c742c
#847c40
1.06
#8c742c
#917a07
1.07
#8c742c
#5f593d
1.55
#847c40
#917a07
1.01
#847c40
#5f593d
1.65

Image palette Modern business card design visual identity png

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