Illustration logo golden ratio brand identity palette

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Created at 12/27/2019 19:35

The palette consists of Semi dark, Light, Dark colors. Accent colors #0d4694 and #043881. Palette has Cool colors temperature.

By lightness, this palette runs from #242444 (darkest) to #A6BCDC (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 52% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 25°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #043881, #0D4694, #242444, #5C7CA8, #92A7C4, #A6BCDC

Palette Illustration logo golden ratio brand identity palette combines 6 color codes:

HEX: #0d4694, RGB: (13, 70, 148); HEX: #a6bcdc, RGB: (166, 188, 220); HEX: #043881, RGB: (4, 56, 129)

HEX: #5c7ca8, RGB: (92, 124, 168); HEX: #92a7c4, RGB: (146, 167, 196); HEX: #242444, RGB: (36, 36, 68)

Simplified version of palette colors

Shade of Dark Slate Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue, Tint of Steel Blue, Shade of Light Steel Blue, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Illustration logo golden ratio brand identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0d4694	#0d4694	RGB(13, 70, 148)	—	—
#a6bcdc	#a6bcdc	RGB(166, 188, 220)	—	—
#043881	#043881	RGB(4, 56, 129)	—	—
#5c7ca8	#5c7ca8	RGB(92, 124, 168)	—	—
#92a7c4	#92a7c4	RGB(146, 167, 196)	—	—
#242444	#242444	RGB(36, 36, 68)	—	—

5 color pairs have low contrast and need improvement which may impact readability.