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Created at 01/18/2023 18:18
  72

Wordmark figma branding logo colours

  • Copper Red
    #d4744c
  • Dark Salmon
    #ea8f85
  • Smokey Topaz
    #8c240c
  • Burnished Brown
    #a47474
  • Jet Stream
    #b3cdc5
  • Temptress
    #3e2424
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The palette consists of Light, Dark colors. Accent colors Smokey Topaz #8c240c and Jet Stream #b3cdc5. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #3E2424 (darkest) to #B3CDC5 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #3E2424, #8C240C, #A47474, #B3CDC5, #D4744C, #EA8F85

Palette Wordmark figma branding logo colours has combination of 6 codes colors:
HEX: #d4744c, RGB: (212, 116, 76); HEX: #ea8f85, RGB: (234, 143, 133); HEX: #8c240c, RGB: (140, 36, 12)
HEX: #a47474, RGB: (164, 116, 116); HEX: #b3cdc5, RGB: (179, 205, 197); HEX: #3e2424, RGB: (62, 36, 36)
Simplified version of palette colors
Shade of chocolate, Shade of lightcoral, Shade of darkred, Tint of rosybrown, Tint of powderblue, Shade of Black
Color scheme was created by bad_colors

Colors codes in palette

Wordmark figma branding logo colours color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#d4744c #d4744c RGB(212, 116, 76)Copper Red
#ea8f85 #ea8f85 RGB(234, 143, 133)Dark Salmon
#8c240c #8c240c RGB(140, 36, 12)Smokey Topaz
#a47474 #a47474 RGB(164, 116, 116)Burnished Brown
#b3cdc5 #b3cdc5 RGB(179, 205, 197)Jet Stream
#3e2424 #3e2424 RGB(62, 36, 36)Temptress

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#d4744c
#ea8f85
1.36
#d4744c
#a47474
1.2
#d4744c
#b3cdc5
1.94
#ea8f85
#a47474
1.64
#ea8f85
#b3cdc5
1.42
#8c240c
#3e2424
1.6

Image palette Wordmark figma branding logo colours png

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