Brand branding typography identity colors palette

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Created at 12/28/2019 08:05

The palette consists of Semi dark, Light, Dark colors. Accent colors #bf3f5f and #fbcbbc. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #0C0406 (darkest) to #FBCBBC (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 38°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #0C0406, #4C3C34, #8E7464, #BF3F5F, #D3B4A5, #FBCBBC

Palette Brand branding typography identity colors palette combines 6 color codes:

HEX: #bf3f5f, RGB: (191, 63, 95); HEX: #fbcbbc, RGB: (251, 203, 188); HEX: #0c0406, RGB: (12, 4, 6)

HEX: #8e7464, RGB: (142, 116, 100); HEX: #d3b4a5, RGB: (211, 180, 165); HEX: #4c3c34, RGB: (76, 60, 52)

Simplified version of palette colors

Shade of Indian Red, Shade of Misty Rose, Tint of Black, Shade of Grey, Tint of Tan, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Brand branding typography identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bf3f5f	#bf3f5f	RGB(191, 63, 95)	—	—
#fbcbbc	#fbcbbc	RGB(251, 203, 188)	—	—
#0c0406	#0c0406	RGB(12, 4, 6)	—	—
#8e7464	#8e7464	RGB(142, 116, 100)	—	—
#d3b4a5	#d3b4a5	RGB(211, 180, 165)	—	—
#4c3c34	#4c3c34	RGB(76, 60, 52)	—	—

3 color pairs have low contrast and need improvement which may impact readability.