Created at 01/30/2023 17:13
Visual identity brand design designer colours
- Royal Blue#3454e4
- French Sky Blue#849cfb
- Egyptian Blue#1e349a
- Independence#424c74
- Wisteria#c4a4d4
- Dark Gunmetal#1c242c
The palette consists of Semi dark, Light, Dark colors. Accent colors Royal Blue #3454e4 and French Sky Blue #849cfb. Palette has Cool colors temperature.
By lightness, this palette runs from #1C242C (darkest) to #849CFB (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Hues sit in a neighboring band on the wheel (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #1C242C, #1E349A, #3454E4, #424C74, #849CFB, #C4A4D4
Palette Visual identity brand design designer colours has combination of 6 codes colors:
HEX: #3454e4, RGB: (52, 84, 228); HEX: #849cfb, RGB: (132, 156, 251); HEX: #1e349a, RGB: (30, 52, 154)
HEX: #424c74, RGB: (66, 76, 116); HEX: #c4a4d4, RGB: (196, 164, 212); HEX: #1c242c, RGB: (28, 36, 44)
Simplified version of palette colors
Tint of royalblue, Shade of cornflowerblue, Tint of darkslateblue, Shade of darkslateblue, Tint of plum, Shade of Black
Color scheme was created by raccoon
Colors codes in palette
Visual identity brand design designer colours color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #3454e4 | #3454e4 | RGB(52, 84, 228) | Royal Blue | — |
| #849cfb | #849cfb | RGB(132, 156, 251) | French Sky Blue | — |
| #1e349a | #1e349a | RGB(30, 52, 154) | Egyptian Blue | — |
| #424c74 | #424c74 | RGB(66, 76, 116) | Independence | — |
| #c4a4d4 | #c4a4d4 | RGB(196, 164, 212) | Wisteria | — |
| #1c242c | #1c242c | RGB(28, 36, 44) | Dark Gunmetal | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#3454e4 | #1e349a | 1.75 |
#3454e4 | #424c74 | 1.4 |
#849cfb | #c4a4d4 | 1.18 |
#1e349a | #424c74 | 1.25 |
#1e349a | #1c242c | 1.5 |
#424c74 | #1c242c | 1.88 |
Image palette Visual identity brand design designer colours png
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