Ui logo product design branding hex colors

Created at 01/30/2023 22:14

The palette consists of Light, Semi dark colors. Accent colors Brass #b5ad49 and Tan #dcd8a8. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #444444 (darkest) to #DCD8A8 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 26% across the palette.

The hues stay in one region of the color wheel, spanning about 73°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #444444, #5E5A26, #B4B4B4, #B5AD49, #BC8494, #DCD8A8

Palette Ui logo product design branding hex colors combines 6 color codes:

HEX: #b5ad49, RGB: (181, 173, 73); HEX: #dcd8a8, RGB: (220, 216, 168); HEX: #5e5a26, RGB: (94, 90, 38)

HEX: #bc8494, RGB: (188, 132, 148); HEX: #b4b4b4, RGB: (180, 180, 180); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Shade of Dark Khaki, Shade of Pale Goldenrod, Shade of Dark Olive Green, Shade of Rosy Brown, Tint of Dark Gray, Shade of Dim Gray

Color scheme was created by hex

Color codes in palette

Ui logo product design branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b5ad49	#b5ad49	RGB(181, 173, 73)	Brass	—
#dcd8a8	#dcd8a8	RGB(220, 216, 168)	Tan	Garden Glade
#5e5a26	#5e5a26	RGB(94, 90, 38)	Soldier Green	—
#bc8494	#bc8494	RGB(188, 132, 148)	English Lavender	—
#b4b4b4	#b4b4b4	RGB(180, 180, 180)	Philippine Silver	—
#444444	#444444	RGB(68, 68, 68)	Gray	Goshawk Grey

6 color pairs have low contrast and need improvement which may impact readability.