Lettermark design creative logo visual identity colours

Created at 01/31/2023 17:43

The palette consists of Semi dark, Light, Dark colors. Accent colors Light Coral #fc7c84 and Sangria #95030c. Palette has Warm colors temperature.

By lightness, this palette runs from #76343C (darkest) to #FC7C84 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 9°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #754847, #76343C, #95030C, #B20506, #DF181E, #FC7C84

Palette Lettermark design creative logo visual identity colours combines 6 color codes:

HEX: #df181e, RGB: (223, 24, 30); HEX: #fc7c84, RGB: (252, 124, 132); HEX: #b20506, RGB: (178, 5, 6)

HEX: #754847, RGB: (117, 72, 71); HEX: #95030c, RGB: (149, 3, 12); HEX: #76343c, RGB: (118, 52, 60)

Simplified version of palette colors

Tint of Red, Tint of Light Coral, Shade of Firebrick, Tint of Brown, Tint of Dark Red, Shade of Brown

Color scheme was created by colorhunt

Color codes in palette

Lettermark design creative logo visual identity colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#df181e	#df181e	RGB(223, 24, 30)	Lust	—
#fc7c84	#fc7c84	RGB(252, 124, 132)	Light Coral	—
#b20506	#b20506	RGB(178, 5, 6)	Mordant Red 19	—
#754847	#754847	RGB(117, 72, 71)	Tuscan Red	—
#95030c	#95030c	RGB(149, 3, 12)	Sangria	—
#76343c	#76343c	RGB(118, 52, 60)	Garnet	—

11 color pairs have low contrast and need improvement which may impact readability.