Design saas startup fintech palette

  • Mexican Pink
    #e4048b
  • Middle Purple
    #dc84bc
  • Rose Garnet
    #8c044c
  • Sugar Plum
    #984a78
  • Lilac
    #ccb1c3
  • Dark Byzantium
    #5b3b4d
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Created at 02/07/2023 19:03
The palette consists of Light, Dark, Semi dark colors. Accent colors Mexican Pink #e4048b and Rose Garnet #8c044c. Palette has Warm colors temperature.

By lightness, this palette runs from #5B3B4D (darkest) to #CCB1C3 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 8°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #5B3B4D, #8C044C, #984A78, #CCB1C3, #DC84BC, #E4048B

Palette Design saas startup fintech palette combines 6 color codes:
HEX: #e4048b, RGB: (228, 4, 139); HEX: #dc84bc, RGB: (220, 132, 188); HEX: #8c044c, RGB: (140, 4, 76)
HEX: #984a78, RGB: (152, 74, 120); HEX: #ccb1c3, RGB: (204, 177, 195); HEX: #5b3b4d, RGB: (91, 59, 77)
Simplified version of palette colors
Shade of Medium Violet Red, Tint of Hot Pink, Tint of Purple, Tint of Medium Violet Red, Shade of Thistle, Tint of Purple
Color scheme was created by bad_colors

Color codes in palette

Design saas startup fintech palette color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#e4048b#e4048bRGB(228, 4, 139)Mexican Pink—
#dc84bc#dc84bcRGB(220, 132, 188)Middle Purple—
#8c044c#8c044cRGB(140, 4, 76)Rose Garnet—
#984a78#984a78RGB(152, 74, 120)Sugar Plum—
#ccb1c3#ccb1c3RGB(204, 177, 195)Lilac—
#5b3b4d#5b3b4dRGB(91, 59, 77)Dark Byzantium—

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#e4048b
#dc84bc
1.72
#e4048b
#984a78
1.3
#dc84bc
#ccb1c3
1.31
#8c044c
#984a78
1.6
#8c044c
#5b3b4d
1.02
#984a78
#5b3b4d
1.64

Image palette Design saas startup fintech palette png