Branding and identity brand designer colours

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Created at 02/07/2023 19:13

The palette consists of Semi dark, Light, Dark colors. Accent colors Royal Blue #3454e4 and #849cfb. Palette has Cool colors temperature.

By lightness, this palette runs from #1C1E2C (darkest) to #BCA4D4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 42°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #1C1E2C, #1C2C99, #3454E4, #444C78, #849CFB, #BCA4D4

Palette Branding and identity brand designer colours combines 6 color codes:

HEX: #3454e4, RGB: (52, 84, 228); HEX: #849cfb, RGB: (132, 156, 251); HEX: #1c2c99, RGB: (28, 44, 153)

HEX: #444c78, RGB: (68, 76, 120); HEX: #bca4d4, RGB: (188, 164, 212); HEX: #1c1e2c, RGB: (28, 30, 44)

Simplified version of palette colors

Shade of Royal Blue, Tint of Cornflower Blue, Tint of Midnight Blue, Tint of Dark Slate Blue, Shade of Plum, Tint of Black

Color scheme was created by bad_colors

Color codes in palette

Branding and identity brand designer colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3454e4	#3454e4	RGB(52, 84, 228)	Royal Blue	—
#849cfb	#849cfb	RGB(132, 156, 251)	—	—
#1c2c99	#1c2c99	RGB(28, 44, 153)	Egyptian Blue	—
#444c78	#444c78	RGB(68, 76, 120)	Purple Navy	—
#bca4d4	#bca4d4	RGB(188, 164, 212)	Light Pastel Purple	—
#1c1e2c	#1c1e2c	RGB(28, 30, 44)	Dark Gunmetal	—

5 color pairs have low contrast and need improvement which may impact readability.