Identity sketch design branding colors

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Created at 12/29/2019 18:37

The palette consists of Light, Semi dark colors. Accent colors #fc7f04 and #bcc4c4. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #313537 (darkest) to #F9D477 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 16°.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #313537, #838384, #BCC4C4, #C46414, #F9D477, #FC7F04

Palette Identity sketch design branding colors combines 6 color codes:

HEX: #fc7f04, RGB: (252, 127, 4); HEX: #f9d477, RGB: (249, 212, 119); HEX: #c46414, RGB: (196, 100, 20)

HEX: #838384, RGB: (131, 131, 132); HEX: #bcc4c4, RGB: (188, 196, 196); HEX: #313537, RGB: (49, 53, 55)

Simplified version of palette colors

Shade of Dark Orange, Shade of Khaki, Shade of Chocolate, Tint of Grey, Tint of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Identity sketch design branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc7f04	#fc7f04	RGB(252, 127, 4)	—	—
#f9d477	#f9d477	RGB(249, 212, 119)	—	—
#c46414	#c46414	RGB(196, 100, 20)	—	—
#838384	#838384	RGB(131, 131, 132)	—	—
#bcc4c4	#bcc4c4	RGB(188, 196, 196)	—	—
#313537	#313537	RGB(49, 53, 55)	—	—

6 color pairs have low contrast and need improvement which may impact readability.