Ui marketing landing page strategy 2d hex colors

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Created at 12/29/2019 19:19

The palette consists of Light, Semi dark colors. Accent colors #1273ee and #74c4fc. Palette has Cool colors temperature.

By lightness, this palette runs from #0D7F20 (darkest) to #A4C1CA (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 89°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #0D7F20, #1273EE, #3C7C6C, #61779F, #74C4FC, #A4C1CA

Palette Ui marketing landing page strategy 2d hex colors combines 6 color codes:

HEX: #1273ee, RGB: (18, 115, 238); HEX: #74c4fc, RGB: (116, 196, 252); HEX: #0d7f20, RGB: (13, 127, 32)

HEX: #61779f, RGB: (97, 119, 159); HEX: #a4c1ca, RGB: (164, 193, 202); HEX: #3c7c6c, RGB: (60, 124, 108)

Simplified version of palette colors

Shade of Royal Blue, Shade of Light Sky Blue, Tint of Green, Shade of Steel Blue, Shade of Light Blue, Tint of Teal

Color scheme was created by colorswall

Color codes in palette

Ui marketing landing page strategy 2d hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1273ee	#1273ee	RGB(18, 115, 238)	—	—
#74c4fc	#74c4fc	RGB(116, 196, 252)	—	—
#0d7f20	#0d7f20	RGB(13, 127, 32)	—	—
#61779f	#61779f	RGB(97, 119, 159)	—	—
#a4c1ca	#a4c1ca	RGB(164, 193, 202)	—	—
#3c7c6c	#3c7c6c	RGB(60, 124, 108)	—	—

7 color pairs have low contrast and need improvement which may impact readability.