Created at 02/11/2023 21:32
  83

Branding documentation brand guide palette

  • Carrot Orange
    #e0951e
  • Gold (Crayola)
    #f0cb90
  • Sepia
    #744d0f
  • Liver Chestnut
    #95785f
  • Tuscany
    #cca49c
  • Charcoal
    #343c54
The palette consists of Light, Semi dark colors. Accent colors Sepia #744d0f and Charcoal #343c54. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #744D0F (darkest) to #F0CB90 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #343C54, #744D0F, #95785F, #CCA49C, #E0951E, #F0CB90

Palette Branding documentation brand guide palette has combination of 6 codes colors:
HEX: #e0951e, RGB: (224, 149, 30); HEX: #f0cb90, RGB: (240, 203, 144); HEX: #744d0f, RGB: (116, 77, 15)
HEX: #95785f, RGB: (149, 120, 95); HEX: #cca49c, RGB: (204, 164, 156); HEX: #343c54, RGB: (52, 60, 84)
Simplified version of palette colors
Tint of Orange, Tint of navajowhite, Tint of saddlebrown, Tint of Grey, Shade of rosybrown, Tint of darkslateblue
Color scheme was created by colorslib

Colors codes in palette

Branding documentation brand guide palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#e0951e #e0951e RGB(224, 149, 30)Carrot Orange
#f0cb90 #f0cb90 RGB(240, 203, 144)Gold (Crayola)
#744d0f #744d0f RGB(116, 77, 15)Sepia
#95785f #95785f RGB(149, 120, 95)Liver Chestnut
#cca49c #cca49c RGB(204, 164, 156)Tuscany
#343c54 #343c54 RGB(52, 60, 84)Charcoal

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#e0951e
#f0cb90
1.6
#e0951e
#95785f
1.65
#e0951e
#cca49c
1.1
#f0cb90
#cca49c
1.45
#744d0f
#95785f
1.82
#744d0f
#343c54
1.46

Image palette Branding documentation brand guide palette png