Instagram ux branding ui design colors

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Created at 12/29/2019 20:35

The palette consists of Light, Dark colors. Accent colors #810208 and #950309. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #810208 (darkest) to #F6788A (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 9°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #7A777B, #810208, #950309, #C48C8C, #F6788A, #FB3C45

Palette Instagram ux branding ui design colors combines 6 color codes:

HEX: #fb3c45, RGB: (251, 60, 69); HEX: #f6788a, RGB: (246, 120, 138); HEX: #810208, RGB: (129, 2, 8)

HEX: #7a777b, RGB: (122, 119, 123); HEX: #c48c8c, RGB: (196, 140, 140); HEX: #950309, RGB: (149, 3, 9)

Simplified version of palette colors

Shade of Tomato, Shade of Light Coral, Tint of Maroon, Shade of Grey, Tint of Rosy Brown, Tint of Dark Red

Color scheme was created by colorswall

Color codes in palette

Instagram ux branding ui design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fb3c45	#fb3c45	RGB(251, 60, 69)	—	—
#f6788a	#f6788a	RGB(246, 120, 138)	—	—
#810208	#810208	RGB(129, 2, 8)	—	—
#7a777b	#7a777b	RGB(122, 119, 123)	—	—
#c48c8c	#c48c8c	RGB(196, 140, 140)	—	—
#950309	#950309	RGB(149, 3, 9)	—	—

7 color pairs have low contrast and need improvement which may impact readability.