Created at 02/14/2023 07:07
Logo logotype brand identity
American Yellow
#f7ac05
Banana Yellow
#fbe22a
Pullman Brown (UPS Brown)
#5e480d
Gray (HTML/CSS Gray)
#7c7c7c
Gray (X11)
#bcbcbc
Gray
#444443
The palette consists of Light colors. Accent colors American Yellow #f7ac05 and Banana Yellow #fbe22a. Palette has Warm, Neutral colors temperature.
Palette Logo logotype brand identity has combination of 6 codes colors:
HEX: #f7ac05, RGB: (247, 172, 5); HEX: #fbe22a, RGB: (251, 226, 42); HEX: #5e480d, RGB: (94, 72, 13)
HEX: #7c7c7c, RGB: (124, 124, 124); HEX: #bcbcbc, RGB: (188, 188, 188); HEX: #444443, RGB: (68, 68, 67)
Simplified version of palette colors
Shade of Orange, Shade of gold, Tint of saddlebrown, Tint of Grey, Tint of Silver, Tint of dimgrey
Color scheme was created by raccoon
Colors codes in palette
Logo logotype brand identity color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #f7ac05 | #f7ac05 | RGB(247, 172, 5) | American Yellow | — |
| #fbe22a | #fbe22a | RGB(251, 226, 42) | Banana Yellow | — |
| #5e480d | #5e480d | RGB(94, 72, 13) | Pullman Brown (UPS Brown) | — |
| #7c7c7c | #7c7c7c | RGB(124, 124, 124) | Gray (HTML/CSS Gray) | — |
| #bcbcbc | #bcbcbc | RGB(188, 188, 188) | Gray (X11) | — |
| #444443 | #444443 | RGB(68, 68, 67) | Gray | Medium Black |
Color Palette Contrast
4 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#f7ac05 | #fbe22a | 1.47 |
#f7ac05 | #bcbcbc | 1.01 |
#fbe22a | #bcbcbc | 1.44 |
#5e480d | #444443 | 1.11 |
Image palette Logo logotype brand identity png
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