Uiux design ui ux branding colors palette

  • Dark Pastel Purple
    #9d82d0
  • Light Pastel Purple
    #a48ce4
  • Jacarta
    #392460
  • Rhythm
    #846c9d
  • Wisteria
    #bcabd5
  • Black Coral
    #5c546d
  90
Created at 02/14/2023 15:57
The palette consists of Light, Dark, Semi dark colors. Accent colors Light Pastel Purple #a48ce4 and Jacarta #392460. Palette has Cool colors temperature.

By lightness, this palette runs from #392460 (darkest) to #BCABD5 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 13°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #392460, #5C546D, #846C9D, #9D82D0, #A48CE4, #BCABD5

Palette Uiux design ui ux branding colors palette combines 6 color codes:
HEX: #9d82d0, RGB: (157, 130, 208); HEX: #a48ce4, RGB: (164, 140, 228); HEX: #392460, RGB: (57, 36, 96)
HEX: #846c9d, RGB: (132, 108, 157); HEX: #bcabd5, RGB: (188, 171, 213); HEX: #5c546d, RGB: (92, 84, 109)
Simplified version of palette colors
Tint of Medium Purple, Tint of Medium Purple, Tint of Midnight Blue, Shade of Medium Purple, Shade of Thistle, Shade of Dim Gray
Color scheme was created by colorswall

Color codes in palette

Uiux design ui ux branding colors palette color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#9d82d0#9d82d0RGB(157, 130, 208)Dark Pastel Purple—
#a48ce4#a48ce4RGB(164, 140, 228)Light Pastel Purple—
#392460#392460RGB(57, 36, 96)Jacarta—
#846c9d#846c9dRGB(132, 108, 157)Rhythm—
#bcabd5#bcabd5RGB(188, 171, 213)Wisteria—
#5c546d#5c546dRGB(92, 84, 109)Black Coral—

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#9d82d0
#a48ce4
1.13
#9d82d0
#846c9d
1.41
#9d82d0
#bcabd5
1.51
#a48ce4
#846c9d
1.61
#a48ce4
#bcabd5
1.33
#392460
#5c546d
1.84

Image palette Uiux design ui ux branding colors palette png