Created at 02/16/2023 14:48
Brand identity gradient logo flow palette
Vivid Raspberry
#fc0464
Aquamarine
#62fcc4
Deep Green-Cyan Turquoise
#14745f
UCLA Blue
#596c9e
Pastel Purple
#af9fc2
Eggplant
#633c51
The palette consists of Light, Semi dark colors. Accent colors Vivid Raspberry #fc0464 and Aquamarine #62fcc4. Palette has Warm, Cool, Neutral colors temperature.
By lightness, this palette runs from #14745F (darkest) to #AF9FC2 (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #14745F, #596C9E, #62FCC4, #633C51, #AF9FC2, #FC0464
Palette Brand identity gradient logo flow palette has combination of 6 codes colors:
HEX: #fc0464, RGB: (252, 4, 100); HEX: #62fcc4, RGB: (98, 252, 196); HEX: #14745f, RGB: (20, 116, 95)
HEX: #596c9e, RGB: (89, 108, 158); HEX: #af9fc2, RGB: (175, 159, 194); HEX: #633c51, RGB: (99, 60, 81)
Simplified version of palette colors
Tint of deeppink, Tint of aquamarine, Tint of Teal, Shade of royalblue, Tint of thistle, Shade of Purple
Color scheme was created by colorhunt
Colors codes in palette
Brand identity gradient logo flow palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #fc0464 | #fc0464 | RGB(252, 4, 100) | Vivid Raspberry | — |
| #62fcc4 | #62fcc4 | RGB(98, 252, 196) | Aquamarine | — |
| #14745f | #14745f | RGB(20, 116, 95) | Deep Green-Cyan Turquoise | — |
| #596c9e | #596c9e | RGB(89, 108, 158) | UCLA Blue | — |
| #af9fc2 | #af9fc2 | RGB(175, 159, 194) | Pastel Purple | — |
| #633c51 | #633c51 | RGB(99, 60, 81) | Eggplant | — |
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#fc0464 | #14745f | 1.44 |
#fc0464 | #596c9e | 1.31 |
#fc0464 | #af9fc2 | 1.6 |
#62fcc4 | #af9fc2 | 1.89 |
#14745f | #596c9e | 1.1 |
#14745f | #633c51 | 1.6 |
Image palette Brand identity gradient logo flow palette png
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