Brand identity gradient logo flow palette
- Vivid Raspberry#fc0464
- Aquamarine#62fcc4
- Deep Green-Cyan Turquoise#14745f
- UCLA Blue#596c9e
- Pastel Purple#af9fc2
- Eggplant#633c51
Created at 02/16/2023 14:48
The palette consists of Light, Semi dark colors. Accent colors Vivid Raspberry #fc0464 and Aquamarine #62fcc4. Palette has Warm, Cool colors temperature.
By lightness, this palette runs from #633C51 (darkest) to #62FCC4 (lightest). The lightness range is moderate.
Saturation is mixed — 3 muted and 3 vivid out of 6 colors.
Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.
Overall temperature among swatches leans cool (4 of 6).
HEX codes (sorted): #14745F, #596C9E, #62FCC4, #633C51, #AF9FC2, #FC0464
Palette Brand identity gradient logo flow palette combines 6 color codes:
HEX: #fc0464, RGB: (252, 4, 100); HEX: #62fcc4, RGB: (98, 252, 196); HEX: #14745f, RGB: (20, 116, 95)
HEX: #596c9e, RGB: (89, 108, 158); HEX: #af9fc2, RGB: (175, 159, 194); HEX: #633c51, RGB: (99, 60, 81)
Simplified version of palette colors
Shade of Deep Pink, Shade of Aquamarine, Shade of Teal, Tint of Royal Blue, Shade of Thistle, Tint of Purple
Color scheme was created by colorhunt
Color codes in palette
Brand identity gradient logo flow palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #fc0464 | #fc0464 | RGB(252, 4, 100) | Vivid Raspberry | — |
| #62fcc4 | #62fcc4 | RGB(98, 252, 196) | Aquamarine | — |
| #14745f | #14745f | RGB(20, 116, 95) | Deep Green-Cyan Turquoise | — |
| #596c9e | #596c9e | RGB(89, 108, 158) | UCLA Blue | — |
| #af9fc2 | #af9fc2 | RGB(175, 159, 194) | Pastel Purple | — |
| #633c51 | #633c51 | RGB(99, 60, 81) | Eggplant | — |
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#fc0464 | #14745f | 1.44 |
#fc0464 | #596c9e | 1.31 |
#fc0464 | #af9fc2 | 1.6 |
#62fcc4 | #af9fc2 | 1.89 |
#14745f | #596c9e | 1.1 |
#14745f | #633c51 | 1.6 |
Image palette Brand identity gradient logo flow palette png
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