Design logo branding shift and nudge palette

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Created at 12/30/2019 07:59

The palette consists of Light, Dark, Semi dark colors. Accent colors #f804a9 and #5daf79. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #720A4C (darkest) to #C7CF95 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #5D354C, #5DAF79, #720A4C, #C7CF95, #F804A9, #FB93D8

Palette Design logo branding shift and nudge palette combines 6 color codes:

HEX: #f804a9, RGB: (248, 4, 169); HEX: #fb93d8, RGB: (251, 147, 216); HEX: #720a4c, RGB: (114, 10, 76)

HEX: #5daf79, RGB: (93, 175, 121); HEX: #c7cf95, RGB: (199, 207, 149); HEX: #5d354c, RGB: (93, 53, 76)

Simplified version of palette colors

Shade of Deep Pink, Tint of Plum, Shade of Purple, Tint of Medium Sea Green, Shade of Pale Goldenrod, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Design logo branding shift and nudge palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f804a9	#f804a9	RGB(248, 4, 169)	—	—
#fb93d8	#fb93d8	RGB(251, 147, 216)	—	—
#720a4c	#720a4c	RGB(114, 10, 76)	—	—
#5daf79	#5daf79	RGB(93, 175, 121)	—	—
#c7cf95	#c7cf95	RGB(199, 207, 149)	—	—
#5d354c	#5d354c	RGB(93, 53, 76)	—	—

6 color pairs have low contrast and need improvement which may impact readability.