logo brand identity startups colours

Created at 02/17/2023 09:45

The palette consists of Light, Semi dark colors. Accent colors Brandeis Blue #0a70f9 and Midnight Blue #043c8c. Palette has Cool colors temperature.

By lightness, this palette runs from #2F4065 (darkest) to #99CAFA (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 11°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #043C8C, #0A70F9, #2F4065, #5D779E, #99CAFA, #AFBACB

Palette logo brand identity startups colours combines 6 color codes:

HEX: #0a70f9, RGB: (10, 112, 249); HEX: #99cafa, RGB: (153, 202, 250); HEX: #043c8c, RGB: (4, 60, 140)

HEX: #5d779e, RGB: (93, 119, 158); HEX: #afbacb, RGB: (175, 186, 203); HEX: #2f4065, RGB: (47, 64, 101)

Simplified version of palette colors

Shade of Royal Blue, Tint of Light Sky Blue, Shade of Dark Slate Blue, Shade of Steel Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by bad_colors

Color codes in palette

logo brand identity startups colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0a70f9	#0a70f9	RGB(10, 112, 249)	Brandeis Blue	—
#99cafa	#99cafa	RGB(153, 202, 250)	Baby Blue Eyes	—
#043c8c	#043c8c	RGB(4, 60, 140)	Midnight Blue	—
#5d779e	#5d779e	RGB(93, 119, 158)	Blue Yonder	—
#afbacb	#afbacb	RGB(175, 186, 203)	Pastel Blue	—
#2f4065	#2f4065	RGB(47, 64, 101)	Deep Koamaru	—

3 color pairs have low contrast and need improvement which may impact readability.