Created at 02/17/2023 10:50
  93

Minimal modern brandidentity logotype palette

  • Dark Sky Blue
    #81bcc9
  • Crystal
    #a2cdd7
  • Dark Slate Gray
    #27535c
  • Deep Amethyst
    #997ca4
  • Wild Blue Yonder
    #9faac9
  • Gunmetal
    #292b34
The palette consists of Light, Dark colors. Accent colors Dark Sky Blue #81bcc9 and Dark Slate Gray #27535c. Palette has Cool colors temperature.

By lightness, this palette runs from #292B34 (darkest) to #A2CDD7 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range.

Hues sit in a neighboring band on the wheel (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #27535C, #292B34, #81BCC9, #997CA4, #9FAAC9, #A2CDD7

Palette Minimal modern brandidentity logotype palette has combination of 6 codes colors:
HEX: #81bcc9, RGB: (129, 188, 201); HEX: #a2cdd7, RGB: (162, 205, 215); HEX: #27535c, RGB: (39, 83, 92)
HEX: #997ca4, RGB: (153, 124, 164); HEX: #9faac9, RGB: (159, 170, 201); HEX: #292b34, RGB: (41, 43, 52)
Simplified version of palette colors
Tint of skyblue, Tint of lightblue, Shade of darkslategrey, Shade of mediumpurple, Tint of lightsteelblue, Shade of Black
Color scheme was created by colorswall

Colors codes in palette

Minimal modern brandidentity logotype palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#81bcc9 #81bcc9 RGB(129, 188, 201)Dark Sky Blue
#a2cdd7 #a2cdd7 RGB(162, 205, 215)Crystal
#27535c #27535c RGB(39, 83, 92)Dark Slate Gray
#997ca4 #997ca4 RGB(153, 124, 164)Deep Amethyst
#9faac9 #9faac9 RGB(159, 170, 201)Wild Blue Yonder
#292b34 #292b34 RGB(41, 43, 52)Gunmetal

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#81bcc9
#a2cdd7
1.22
#81bcc9
#997ca4
1.72
#81bcc9
#9faac9
1.09
#a2cdd7
#9faac9
1.35
#27535c
#292b34
1.66
#997ca4
#9faac9
1.57

Image palette Minimal modern brandidentity logotype palette png