Graphic design visual identity symbol business logo colours

Created at 02/19/2023 09:43

The palette consists of Semi dark, Light, Dark colors. Accent colors Heliotrope #cc5cfc and Neon Blue #240494. Palette has Cool colors temperature.

By lightness, this palette runs from #240494 (darkest) to #B3B2C4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 40°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #240494, #33305A, #7321E9, #8C4CA4, #B3B2C4, #CC5CFC

Palette Graphic design visual identity symbol business logo colours combines 6 color codes:

HEX: #7321e9, RGB: (115, 33, 233); HEX: #cc5cfc, RGB: (204, 92, 252); HEX: #240494, RGB: (36, 4, 148)

HEX: #8c4ca4, RGB: (140, 76, 164); HEX: #b3b2c4, RGB: (179, 178, 196); HEX: #33305a, RGB: (51, 48, 90)

Simplified version of palette colors

Shade of Blue Violet, Tint of Medium Orchid, Tint of Dark Blue, Tint of Dark Orchid, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorslib

Color codes in palette

Graphic design visual identity symbol business logo colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7321e9	#7321e9	RGB(115, 33, 233)	Blue-Violet	—
#cc5cfc	#cc5cfc	RGB(204, 92, 252)	Heliotrope	—
#240494	#240494	RGB(36, 4, 148)	Neon Blue	—
#8c4ca4	#8c4ca4	RGB(140, 76, 164)	Purpureus	—
#b3b2c4	#b3b2c4	RGB(179, 178, 196)	Cadet Blue (Crayola)	—
#33305a	#33305a	RGB(51, 48, 90)	Jacarta	—

5 color pairs have low contrast and need improvement which may impact readability.