Business branding design brand guideline hex colors

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Created at 12/30/2019 10:23

The palette consists of Light, Semi dark colors. Accent colors #f7b457 and #acccd0. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #4B3D31 (darkest) to #ACCCD0 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #4B3D31, #7D4506, #867A6F, #ACCCD0, #F49B37, #F7B457

Palette Business branding design brand guideline hex colors combines 6 color codes:

HEX: #f49b37, RGB: (244, 155, 55); HEX: #f7b457, RGB: (247, 180, 87); HEX: #7d4506, RGB: (125, 69, 6)

HEX: #867a6f, RGB: (134, 122, 111); HEX: #acccd0, RGB: (172, 204, 208); HEX: #4b3d31, RGB: (75, 61, 49)

Simplified version of palette colors

Shade of Sandy Brown, Tint of Orange, Shade of Saddle Brown, Shade of Grey, Shade of Light Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Business branding design brand guideline hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f49b37	#f49b37	RGB(244, 155, 55)	—	—
#f7b457	#f7b457	RGB(247, 180, 87)	—	—
#7d4506	#7d4506	RGB(125, 69, 6)	—	—
#867a6f	#867a6f	RGB(134, 122, 111)	—	—
#acccd0	#acccd0	RGB(172, 204, 208)	—	—
#4b3d31	#4b3d31	RGB(75, 61, 49)	—	—

6 color pairs have low contrast and need improvement which may impact readability.