Brand and identity logo design hex colors

  • Palatinate Blue
    #274cf0
  • Atomic Tangerine
    #f88d60
  • Persian Blue
    #142cbc
  • Café Au Lait
    #a37a60
  • Lilac
    #caafca
  • Deep Koamaru
    #2e3b62
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Created at 02/21/2023 09:00
The palette consists of Semi dark, Light, Dark colors. Accent colors Palatinate Blue #274cf0 and Atomic Tangerine #f88d60. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #2E3B62 (darkest) to #CAAFCA (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #142CBC, #274CF0, #2E3B62, #A37A60, #CAAFCA, #F88D60

Palette Brand and identity logo design hex colors combines 6 color codes:
HEX: #274cf0, RGB: (39, 76, 240); HEX: #f88d60, RGB: (248, 141, 96); HEX: #142cbc, RGB: (20, 44, 188)
HEX: #a37a60, RGB: (163, 122, 96); HEX: #caafca, RGB: (202, 175, 202); HEX: #2e3b62, RGB: (46, 59, 98)
Simplified version of palette colors
Shade of Slate Blue, Tint of Coral, Tint of Medium Blue, Shade of Peru, Shade of Thistle, Shade of Dark Slate Blue
Color scheme was created by raccoon

Color codes in palette

Brand and identity logo design hex colors color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#274cf0#274cf0RGB(39, 76, 240)Palatinate Blue—
#f88d60#f88d60RGB(248, 141, 96)Atomic Tangerine—
#142cbc#142cbcRGB(20, 44, 188)Persian Blue—
#a37a60#a37a60RGB(163, 122, 96)Café Au Lait—
#caafca#caafcaRGB(202, 175, 202)Lilac—
#2e3b62#2e3b62RGB(46, 59, 98)Deep Koamaru—

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#274cf0
#142cbc
1.59
#274cf0
#a37a60
1.63
#274cf0
#2e3b62
1.76
#f88d60
#a37a60
1.62
#f88d60
#caafca
1.17
#142cbc
#2e3b62
1.1

Image palette Brand and identity logo design hex colors png