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Created at 02/22/2023 09:15
Brand design logo business palette
- Portland Orange#fb542c
- Big Foot Feet#f48c64
- Vivid Auburn#982414
- Gray#818181
- Lavender Gray#bcbccc
- Liver Chestnut (Horses)#5d3939
The palette consists of Light colors. Accent colors Portland Orange #fb542c and Lavender Gray #bcbccc. Palette has Warm, Neutral, Cool colors temperature.
By lightness, this palette runs from #5D3939 (darkest) to #BCBCCC (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Hues are spread broadly around the wheel — a varied palette (loose heuristic).
Overall temperature among swatches leans warm.
HEX codes (sorted): #5D3939, #818181, #982414, #BCBCCC, #F48C64, #FB542C
Palette Brand design logo business palette has combination of 6 codes colors:
HEX: #fb542c, RGB: (251, 84, 44); HEX: #f48c64, RGB: (244, 140, 100); HEX: #982414, RGB: (152, 36, 20)
HEX: #818181, RGB: (129, 129, 129); HEX: #bcbccc, RGB: (188, 188, 204); HEX: #5d3939, RGB: (93, 57, 57)
Simplified version of palette colors
Shade of orangered, Shade of coral, Shade of darkred, Shade of Grey, Tint of Silver, Shade of Maroon
Color scheme was created by coolor
Colors codes in palette
Brand design logo business palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #fb542c | #fb542c | RGB(251, 84, 44) | Portland Orange | — |
| #f48c64 | #f48c64 | RGB(244, 140, 100) | Big Foot Feet | — |
| #982414 | #982414 | RGB(152, 36, 20) | Vivid Auburn | — |
| #818181 | #818181 | RGB(129, 129, 129) | Gray | Trolley Grey |
| #bcbccc | #bcbccc | RGB(188, 188, 204) | Lavender Gray | — |
| #5d3939 | #5d3939 | RGB(93, 57, 57) | Liver Chestnut (Horses) | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#fb542c | #f48c64 | 1.37 |
#fb542c | #818181 | 1.18 |
#fb542c | #bcbccc | 1.74 |
#f48c64 | #818181 | 1.62 |
#f48c64 | #bcbccc | 1.27 |
#982414 | #5d3939 | 1.23 |
Image palette Brand design logo business palette png
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