Brand design logo business palette

  • Portland Orange
    #fb542c
  • Big Foot Feet
    #f48c64
  • Vivid Auburn
    #982414
  • Gray
    #818181
  • Lavender Gray
    #bcbccc
  • Liver Chestnut (Horses)
    #5d3939
  0.1k
Created at 02/22/2023 09:15
The palette consists of Light, Semi dark colors. Accent colors Portland Orange #fb542c and Lavender Gray #bcbccc. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #5D3939 (darkest) to #BCBCCC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 137° of the color wheel.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #5D3939, #818181, #982414, #BCBCCC, #F48C64, #FB542C

Palette Brand design logo business palette combines 6 color codes:
HEX: #fb542c, RGB: (251, 84, 44); HEX: #f48c64, RGB: (244, 140, 100); HEX: #982414, RGB: (152, 36, 20)
HEX: #818181, RGB: (129, 129, 129); HEX: #bcbccc, RGB: (188, 188, 204); HEX: #5d3939, RGB: (93, 57, 57)
Simplified version of palette colors
Tint of Orange Red, Tint of Coral, Tint of Dark Red, Tint of Grey, Shade of Silver, Tint of Maroon
Color scheme was created by coolor

Color codes in palette

Brand design logo business palette color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#fb542c#fb542cRGB(251, 84, 44)Portland Orange—
#f48c64#f48c64RGB(244, 140, 100)Big Foot Feet—
#982414#982414RGB(152, 36, 20)Vivid Auburn—
#818181#818181RGB(129, 129, 129)GrayTrolley Grey
#bcbccc#bcbcccRGB(188, 188, 204)Lavender Gray—
#5d3939#5d3939RGB(93, 57, 57)Liver Chestnut (Horses)—

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#fb542c
#f48c64
1.37
#fb542c
#818181
1.18
#fb542c
#bcbccc
1.74
#f48c64
#818181
1.62
#f48c64
#bcbccc
1.27
#982414
#5d3939
1.23

Image palette Brand design logo business palette png