Logos logo design brandmark identity hex colors
- Ocean Blue#4949b5
- Lavender (Web)#e4e4f4
- Indigo (Rainbow)#26265e
- AuroMetalSaurus#6c7084
- Lavender Gray#bfbbcc
- Japanese Indigo#2c344c
1
Created at 02/22/2023 10:02
The palette consists of Semi dark, Light, Dark colors. Accent colors Ocean Blue #4949b5 and Indigo (Rainbow) #26265e. Palette has Cool, Neutral colors temperature.
By lightness, this palette runs from #26265E (darkest) to #E4E4F4 (lightest). The lightness range is wide.
Saturation sits in a moderate mid-range, averaging 30% across the palette.
An analogous palette: its hues sit close together on the color wheel, within about 29°.
Overall temperature among swatches leans cool (4 of 6).
HEX codes (sorted): #26265E, #2C344C, #4949B5, #6C7084, #BFBBCC, #E4E4F4
Palette Logos logo design brandmark identity hex colors combines 6 color codes:
HEX: #4949b5, RGB: (73, 73, 181); HEX: #e4e4f4, RGB: (228, 228, 244); HEX: #26265e, RGB: (38, 38, 94)
HEX: #6c7084, RGB: (108, 112, 132); HEX: #bfbbcc, RGB: (191, 187, 204); HEX: #2c344c, RGB: (44, 52, 76)
Simplified version of palette colors
Tint of Dark Slate Blue, Shade of Lavender, Tint of Midnight Blue, Shade of Slate Gray, Shade of Thistle, Shade of Dark Slate Blue
Color scheme was created by raccoon
Color codes in palette
Logos logo design brandmark identity hex colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #4949b5 | #4949b5 | RGB(73, 73, 181) | Ocean Blue | — |
| #e4e4f4 | #e4e4f4 | RGB(228, 228, 244) | Lavender (Web) | — |
| #26265e | #26265e | RGB(38, 38, 94) | Indigo (Rainbow) | — |
| #6c7084 | #6c7084 | RGB(108, 112, 132) | AuroMetalSaurus | — |
| #bfbbcc | #bfbbcc | RGB(191, 187, 204) | Lavender Gray | — |
| #2c344c | #2c344c | RGB(44, 52, 76) | Japanese Indigo | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#4949b5 | #26265e | 1.9 |
#4949b5 | #6c7084 | 1.47 |
#4949b5 | #2c344c | 1.7 |
#e4e4f4 | #bfbbcc | 1.49 |
#26265e | #2c344c | 1.11 |
Image palette Logos logo design brandmark identity hex colors png
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