Graphic design modern brand identity print colors

Created at 02/22/2023 10:35

The palette consists of Light, Semi dark colors. Accent colors Sandstorm #f5d741 and Dark Yellow #917a07. Palette has Warm colors temperature.

By lightness, this palette runs from #5F593D (darkest) to #F8E481 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 13°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #5F593D, #847C3D, #8C6C2C, #917A07, #F5D741, #F8E481

Palette Graphic design modern brand identity print colors combines 6 color codes:

HEX: #f5d741, RGB: (245, 215, 65); HEX: #f8e481, RGB: (248, 228, 129); HEX: #8c6c2c, RGB: (140, 108, 44)

HEX: #847c3d, RGB: (132, 124, 61); HEX: #917a07, RGB: (145, 122, 7); HEX: #5f593d, RGB: (95, 89, 61)

Simplified version of palette colors

Tint of Gold, Shade of Khaki, Shade of Dark Goldenrod, Tint of Olive, Tint of Olive, Shade of Dark Olive Green

Color scheme was created by raccoon

Color codes in palette

Graphic design modern brand identity print colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f5d741	#f5d741	RGB(245, 215, 65)	Sandstorm	—
#f8e481	#f8e481	RGB(248, 228, 129)	Yellow (Crayola)	—
#8c6c2c	#8c6c2c	RGB(140, 108, 44)	Spanish Bistre	—
#847c3d	#847c3d	RGB(132, 124, 61)	Old Moss Green	—
#917a07	#917a07	RGB(145, 122, 7)	Dark Yellow	—
#5f593d	#5f593d	RGB(95, 89, 61)	Umber	—

7 color pairs have low contrast and need improvement which may impact readability.