Label system brand development type packaging hex colors

Created at 02/22/2023 10:55

The palette consists of Semi dark, Light, Dark colors. Accent colors Medium Ruby #a44369 and Claret #741c3c. Palette has Warm colors temperature.

By lightness, this palette runs from #502C37 (darkest) to #BE7389 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 40% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 16°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #502C37, #683040, #741C3C, #A44369, #AC5484, #BE7389

Palette Label system brand development type packaging hex colors combines 6 color codes:

HEX: #a44369, RGB: (164, 67, 105); HEX: #be7389, RGB: (190, 115, 137); HEX: #741c3c, RGB: (116, 28, 60)

HEX: #ac5484, RGB: (172, 84, 132); HEX: #683040, RGB: (104, 48, 64); HEX: #502c37, RGB: (80, 44, 55)

Simplified version of palette colors

Tint of Medium Violet Red, Shade of Pale Violet Red, Tint of Purple, Tint of Medium Violet Red, Shade of Brown, Tint of Purple

Color scheme was created by raccoon

Color codes in palette

Label system brand development type packaging hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#a44369	#a44369	RGB(164, 67, 105)	Medium Ruby	—
#be7389	#be7389	RGB(190, 115, 137)	Turkish Rose	—
#741c3c	#741c3c	RGB(116, 28, 60)	Claret	—
#ac5484	#ac5484	RGB(172, 84, 132)	Mystic Maroon	—
#683040	#683040	RGB(104, 48, 64)	Old Mauve	—
#502c37	#502c37	RGB(80, 44, 55)	Brown Coffee	—

8 color pairs have low contrast and need improvement which may impact readability.