Energy logo brand identity design minimal palette

  • Metallic Yellow
    #fccc14
  • Radical Red
    #fb2c64
  • Field Drab
    #66520f
  • Gray (HTML/CSS Gray)
    #7c7c7c
  • Philippine Silver
    #b4b4b4
  • Gray
    #444444
  0.12k
Created at 02/23/2023 09:44
The palette consists of Light, Semi dark colors. Accent colors Metallic Yellow #fccc14 and Radical Red #fb2c64. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #444444 (darkest) to #FCCC14 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 64°.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #444444, #66520F, #7C7C7C, #B4B4B4, #FB2C64, #FCCC14

Palette Energy logo brand identity design minimal palette combines 6 color codes:
HEX: #fccc14, RGB: (252, 204, 20); HEX: #fb2c64, RGB: (251, 44, 100); HEX: #66520f, RGB: (102, 82, 15)
HEX: #7c7c7c, RGB: (124, 124, 124); HEX: #b4b4b4, RGB: (180, 180, 180); HEX: #444444, RGB: (68, 68, 68)
Simplified version of palette colors
Shade of Gold, Shade of Indian Red, Shade of Dark Olive Green, Shade of Grey, Tint of Dark Gray, Shade of Dim Gray
Color scheme was created by colorswall

Color codes in palette

Energy logo brand identity design minimal palette color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#fccc14#fccc14RGB(252, 204, 20)Metallic Yellow—
#fb2c64#fb2c64RGB(251, 44, 100)Radical Red—
#66520f#66520fRGB(102, 82, 15)Field Drab—
#7c7c7c#7c7c7cRGB(124, 124, 124)Gray (HTML/CSS Gray)—
#b4b4b4#b4b4b4RGB(180, 180, 180)Philippine Silver—
#444444#444444RGB(68, 68, 68)GrayGoshawk Grey

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#fccc14
#b4b4b4
1.36
#fb2c64
#7c7c7c
1.12
#fb2c64
#b4b4b4
1.79
#66520f
#7c7c7c
1.81
#66520f
#444444
1.28

Image palette Energy logo brand identity design minimal palette png