Logo designer identity visual brand palette
- Palatinate Blue#274cf0
- Atomic Tangerine#f88d60
- Persian Blue#142cbc
- Café Au Lait#a37a60
- Lilac#caafca
- Deep Koamaru#2e3b62
Created at 02/23/2023 09:53
The palette consists of Semi dark, Light, Dark colors. Accent colors Palatinate Blue #274cf0 and Atomic Tangerine #f88d60. Palette has Cool, Warm colors temperature.
By lightness, this palette runs from #2E3B62 (darkest) to #CAAFCA (lightest). The lightness range is moderate.
Saturation is mixed — 2 muted and 3 vivid out of 6 colors.
Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.
Overall temperature among swatches leans cool (4 of 6).
HEX codes (sorted): #142CBC, #274CF0, #2E3B62, #A37A60, #CAAFCA, #F88D60
Palette Logo designer identity visual brand palette combines 6 color codes:
HEX: #274cf0, RGB: (39, 76, 240); HEX: #f88d60, RGB: (248, 141, 96); HEX: #142cbc, RGB: (20, 44, 188)
HEX: #a37a60, RGB: (163, 122, 96); HEX: #caafca, RGB: (202, 175, 202); HEX: #2e3b62, RGB: (46, 59, 98)
Simplified version of palette colors
Shade of Slate Blue, Tint of Coral, Tint of Medium Blue, Shade of Peru, Shade of Thistle, Shade of Dark Slate Blue
Color scheme was created by colorswall
Color codes in palette
Logo designer identity visual brand palette color codes HEX, RGB information in table
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#274cf0 | #142cbc | 1.59 |
#274cf0 | #a37a60 | 1.63 |
#274cf0 | #2e3b62 | 1.76 |
#f88d60 | #a37a60 | 1.62 |
#f88d60 | #caafca | 1.17 |
#142cbc | #2e3b62 | 1.1 |
Image palette Logo designer identity visual brand palette png
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