Created at 02/23/2023 09:53
Logo designer identity visual brand palette
- Palatinate Blue#274cf0
- Atomic Tangerine#f88d60
- Persian Blue#142cbc
- Café Au Lait#a37a60
- Lilac#caafca
- Deep Koamaru#2e3b62
The palette consists of Light, Dark colors. Accent colors Palatinate Blue #274cf0 and Atomic Tangerine #f88d60. Palette has Cool, Warm, Neutral colors temperature.
By lightness, this palette runs from #2E3B62 (darkest) to #CAAFCA (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #142CBC, #274CF0, #2E3B62, #A37A60, #CAAFCA, #F88D60
Palette Logo designer identity visual brand palette has combination of 6 codes colors:
HEX: #274cf0, RGB: (39, 76, 240); HEX: #f88d60, RGB: (248, 141, 96); HEX: #142cbc, RGB: (20, 44, 188)
HEX: #a37a60, RGB: (163, 122, 96); HEX: #caafca, RGB: (202, 175, 202); HEX: #2e3b62, RGB: (46, 59, 98)
Simplified version of palette colors
Tint of slateblue, Shade of coral, Shade of mediumblue, Tint of peru, Tint of thistle, Tint of darkslateblue
Color scheme was created by colorswall
Colors codes in palette
Logo designer identity visual brand palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #274cf0 | #274cf0 | RGB(39, 76, 240) | Palatinate Blue | — |
| #f88d60 | #f88d60 | RGB(248, 141, 96) | Atomic Tangerine | — |
| #142cbc | #142cbc | RGB(20, 44, 188) | Persian Blue | — |
| #a37a60 | #a37a60 | RGB(163, 122, 96) | Café Au Lait | — |
| #caafca | #caafca | RGB(202, 175, 202) | Lilac | — |
| #2e3b62 | #2e3b62 | RGB(46, 59, 98) | Deep Koamaru | — |
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#274cf0 | #142cbc | 1.59 |
#274cf0 | #a37a60 | 1.63 |
#274cf0 | #2e3b62 | 1.76 |
#f88d60 | #a37a60 | 1.62 |
#f88d60 | #caafca | 1.17 |
#142cbc | #2e3b62 | 1.1 |
Image palette Logo designer identity visual brand palette png
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