Logotype brand identity design

  • Tiger's Eye
    #e6913d
  • Antique White
    #f8e8da
  • Vampire Black
    #04070b
  • Rhythm
    #7c7b94
  • Jet Stream
    #baccc9
  • Jacarta
    #3d3156
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Logotype brand identity design has 6 colors, mostly orange and teal. The lightest color is Antique White (#F8E8DA), the darkest Vampire Black (#04070B). Its strongest contrast pair is #04070B on #F8E8DA (16.8:1, WCAG AAA).

Created at 02/23/2023 13:43
The palette consists of Light, Dark, Semi dark colors. Accent colors Tiger's Eye #e6913d and Vampire Black #04070b. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #04070B (darkest) to #F8E8DA (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

A varied palette: its hues are spread across about 220° of the color wheel.

Overall temperature among swatches leans cool (2 of 6).

HEX codes (sorted): #04070B, #3D3156, #7C7B94, #BACCC9, #E6913D, #F8E8DA

Palette Logotype brand identity design combines 6 color codes:
HEX: #e6913d, RGB: (230, 145, 61); HEX: #f8e8da, RGB: (248, 232, 218); HEX: #04070b, RGB: (4, 7, 11)
HEX: #7c7b94, RGB: (124, 123, 148); HEX: #baccc9, RGB: (186, 204, 201); HEX: #3d3156, RGB: (61, 49, 86)
Simplified version of palette colors
Shade of Sandy Brown, Shade of Linen, Tint of Black, Tint of Slate Gray, Shade of Light Blue, Shade of Dark Slate Blue
Color scheme was created by palettespicker

Color codes in palette

Logotype brand identity design color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#e6913d#e6913dRGB(230, 145, 61)Tiger's Eye—
#f8e8da#f8e8daRGB(248, 232, 218)Antique White—
#04070b#04070bRGB(4, 7, 11)Vampire Black—
#7c7b94#7c7b94RGB(124, 123, 148)Rhythm—
#baccc9#baccc9RGB(186, 204, 201)Jet Stream—
#3d3156#3d3156RGB(61, 49, 86)Jacarta—

Color Palette Contrast

4 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#e6913d
#7c7b94
1.65
#e6913d
#baccc9
1.48
#f8e8da
#baccc9
1.39
#04070b
#3d3156
1.7

Image palette Logotype brand identity design png