Created at 02/23/2023 13:43
Logotype brand identity design
- Tiger's Eye#e6913d
- Antique White#f8e8da
- Vampire Black#04070b
- Rhythm#7c7b94
- Jet Stream#baccc9
- Jacarta#3d3156
The palette consists of Light, Dark, Semi dark colors. Accent colors Tiger's Eye #e6913d and Vampire Black #04070b. Palette has Warm, Neutral, Cool colors temperature.
By lightness, this palette runs from #04070B (darkest) to #F8E8DA (lightest). The lightness range is wide.
Saturation is mixed — 3 muted and 2 vivid out of 6 colors.
Hues are spread broadly around the wheel, spanning about 220° — a varied palette (loose heuristic).
Overall temperature among swatches leans cool (3 of 6).
HEX codes (sorted): #04070B, #3D3156, #7C7B94, #BACCC9, #E6913D, #F8E8DA
Palette Logotype brand identity design combines 6 color codes:
HEX: #e6913d, RGB: (230, 145, 61); HEX: #f8e8da, RGB: (248, 232, 218); HEX: #04070b, RGB: (4, 7, 11)
HEX: #7c7b94, RGB: (124, 123, 148); HEX: #baccc9, RGB: (186, 204, 201); HEX: #3d3156, RGB: (61, 49, 86)
Simplified version of palette colors
Shade of sandybrown, Shade of linen, Tint of Black, Tint of slategrey, Shade of lightblue, Shade of darkslateblue
Color scheme was created by palettespicker
Colors codes in palette
Logotype brand identity design color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #e6913d | #e6913d | RGB(230, 145, 61) | Tiger's Eye | — |
| #f8e8da | #f8e8da | RGB(248, 232, 218) | Antique White | — |
| #04070b | #04070b | RGB(4, 7, 11) | Vampire Black | — |
| #7c7b94 | #7c7b94 | RGB(124, 123, 148) | Rhythm | — |
| #baccc9 | #baccc9 | RGB(186, 204, 201) | Jet Stream | — |
| #3d3156 | #3d3156 | RGB(61, 49, 86) | Jacarta | — |
Color Palette Contrast
4 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#e6913d | #7c7b94 | 1.65 |
#e6913d | #baccc9 | 1.48 |
#f8e8da | #baccc9 | 1.39 |
#04070b | #3d3156 | 1.7 |
Image palette Logotype brand identity design png
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