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Created at 02/24/2023 09:58
Modern logo popular brand identity colors palette
- Han Purple#4212fa
- Medium Purple#9c84f4
- Persian Indigo#1d0281
- Gray (HTML/CSS Gray)#7c7f80
- Gray (X11)#b4bcc4
- Outer Space#44444c
The palette consists of Dark, Light colors. Accent colors Han Purple #4212fa and Persian Indigo #1d0281. Palette has Cool, Neutral colors temperature.
By lightness, this palette runs from #1D0281 (darkest) to #9C84F4 (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).
Overall temperature among swatches leans cool.
HEX codes (sorted): #1D0281, #4212FA, #44444C, #7C7F80, #9C84F4, #B4BCC4
Palette Modern logo popular brand identity colors palette has combination of 6 codes colors:
HEX: #4212fa, RGB: (66, 18, 250); HEX: #9c84f4, RGB: (156, 132, 244); HEX: #1d0281, RGB: (29, 2, 129)
HEX: #7c7f80, RGB: (124, 127, 128); HEX: #b4bcc4, RGB: (180, 188, 196); HEX: #44444c, RGB: (68, 68, 76)
Simplified version of palette colors
Shade of Blue, Shade of mediumpurple, Shade of Navy, Tint of Grey, Tint of Silver, Tint of dimgrey
Color scheme was created by coolor
Colors codes in palette
Modern logo popular brand identity colors palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #4212fa | #4212fa | RGB(66, 18, 250) | Han Purple | — |
| #9c84f4 | #9c84f4 | RGB(156, 132, 244) | Medium Purple | — |
| #1d0281 | #1d0281 | RGB(29, 2, 129) | Persian Indigo | — |
| #7c7f80 | #7c7f80 | RGB(124, 127, 128) | Gray (HTML/CSS Gray) | — |
| #b4bcc4 | #b4bcc4 | RGB(180, 188, 196) | Gray (X11) | — |
| #44444c | #44444c | RGB(68, 68, 76) | Outer Space | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#4212fa | #1d0281 | 1.95 |
#4212fa | #7c7f80 | 1.92 |
#4212fa | #44444c | 1.23 |
#9c84f4 | #7c7f80 | 1.34 |
#9c84f4 | #b4bcc4 | 1.55 |
#1d0281 | #44444c | 1.57 |
Image palette Modern logo popular brand identity colors palette png
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