Geometric shapes creative branding symbol logo brand identity

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Created at 12/30/2019 12:32

The palette consists of Light, Dark, Semi dark colors. Accent colors #04b6f3 and #027096. Palette has Cool colors temperature.

By lightness, this palette runs from #38098F (darkest) to #64F3D2 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

The hues stay in one region of the color wheel, spanning about 95°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #027096, #04B6F3, #0A8E6F, #38098F, #440CAC, #64F3D2

Palette Geometric shapes creative branding symbol logo brand identity combines 6 color codes:

HEX: #04b6f3, RGB: (4, 182, 243); HEX: #64f3d2, RGB: (100, 243, 210); HEX: #440cac, RGB: (68, 12, 172)

HEX: #027096, RGB: (2, 112, 150); HEX: #0a8e6f, RGB: (10, 142, 111); HEX: #38098f, RGB: (56, 9, 143)

Simplified version of palette colors

Shade of Deep Sky Blue, Shade of Aquamarine, Tint of Medium Blue, Shade of Steel Blue, Shade of Sea Green, Tint of Indigo

Color scheme was created by colorswall

Color codes in palette

Geometric shapes creative branding symbol logo brand identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04b6f3	#04b6f3	RGB(4, 182, 243)	—	—
#64f3d2	#64f3d2	RGB(100, 243, 210)	—	—
#440cac	#440cac	RGB(68, 12, 172)	—	—
#027096	#027096	RGB(2, 112, 150)	—	—
#0a8e6f	#0a8e6f	RGB(10, 142, 111)	—	—
#38098f	#38098f	RGB(56, 9, 143)	—	—

5 color pairs have low contrast and need improvement which may impact readability.