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Illustrator typography branding tradeshow hex colors

  • Cyan-Blue Azure
    #3478c5
  • Very Light Azure
    #73b3f2
  • Metallic Blue
    #2c4c74
  • Rackley
    #5c86ac
  • Lavender Gray
    #c3cacb
  • Charcoal
    #363e4e
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Created at 02/24/2023 12:22
bypalettespicker
The palette consists of Light, Semi dark colors. Accent colors Cyan-Blue Azure #3478c5 and Very Light Azure #73b3f2. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #363E4E (darkest) to #C3CACB (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 12°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #2C4C74, #3478C5, #363E4E, #5C86AC, #73B3F2, #C3CACB

Palette Illustrator typography branding tradeshow hex colors combines 6 color codes:
HEX: #3478c5, RGB: (52, 120, 197); HEX: #73b3f2, RGB: (115, 179, 242); HEX: #2c4c74, RGB: (44, 76, 116)
HEX: #5c86ac, RGB: (92, 134, 172); HEX: #c3cacb, RGB: (195, 202, 203); HEX: #363e4e, RGB: (54, 62, 78)
Simplified version of palette colors
Shade of Steel Blue, Shade of Light Sky Blue, Shade of Dark Slate Blue, Tint of Steel Blue, Tint of Silver, Shade of Dark Slate Blue
Color scheme was created by palettespicker

Color codes in palette

Illustrator typography branding tradeshow hex colors color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#3478c5 #3478c5 RGB(52, 120, 197)Cyan-Blue Azure—
#73b3f2 #73b3f2 RGB(115, 179, 242)Very Light Azure—
#2c4c74 #2c4c74 RGB(44, 76, 116)Metallic Blue—
#5c86ac #5c86ac RGB(92, 134, 172)Rackley—
#c3cacb #c3cacb RGB(195, 202, 203)Lavender Gray—
#363e4e #363e4e RGB(54, 62, 78)Charcoal—

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#3478c5
#2c4c74
1.93
#3478c5
#5c86ac
1.17
#73b3f2
#5c86ac
1.73
#73b3f2
#c3cacb
1.33
#2c4c74
#363e4e
1.22

Image palette Illustrator typography branding tradeshow hex colors png

Illustrator typography branding tradeshow hex colors: Cyan-Blue Azure, Very Light Azure, Metallic Blue, Rackley
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