Created at 12/30/2019 15:14

Onward custom type logotype lettering

The palette consists of Light, Semi dark, Dark colors. Accent colors #037995 and #843e14. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #2C1C15 (darkest) to #ECAB84 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma).

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Warm and cool swatches are fairly balanced.

HEX codes (sorted): #037995, #047182, #04A1C6, #2C1C15, #843E14, #ECAB84

Palette Onward custom type logotype lettering has combination of 6 codes colors:

HEX: #04a1c6, RGB: (4, 161, 198); HEX: #ecab84, RGB: (236, 171, 132); HEX: #047182, RGB: (4, 113, 130)

HEX: #037995, RGB: (3, 121, 149); HEX: #843e14, RGB: (132, 62, 20); HEX: #2c1c15, RGB: (44, 28, 21)

Simplified version of palette colors

Tint of deepskyblue, Shade of lightsalmon, Tint of Teal, Tint of steelblue, Tint of saddlebrown, Shade of Black

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Onward custom type logotype lettering color codes HEX, RGB information in table

6 color pairs have low contrast and need improvement which may impact readability.