Illustration app brand identity branding

Created at 02/25/2023 15:00

The palette consists of Light, Semi dark colors. Accent colors Meat Brown #dfbe46 and Pale Violet #ca91f8. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #35495A (darkest) to #CEC0B5 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #35495A, #5C4C1D, #928254, #CA91F8, #CEC0B5, #DFBE46

Palette Illustration app brand identity branding combines 6 color codes:

HEX: #dfbe46, RGB: (223, 190, 70); HEX: #ca91f8, RGB: (202, 145, 248); HEX: #5c4c1d, RGB: (92, 76, 29)

HEX: #928254, RGB: (146, 130, 84); HEX: #cec0b5, RGB: (206, 192, 181); HEX: #35495a, RGB: (53, 73, 90)

Simplified version of palette colors

Tint of Goldenrod, Shade of Violet, Shade of Dark Olive Green, Tint of Olive, Tint of Silver, Shade of Dark Slate Blue

Color scheme was created by colorslib

Color codes in palette

Illustration app brand identity branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dfbe46	#dfbe46	RGB(223, 190, 70)	Meat Brown	—
#ca91f8	#ca91f8	RGB(202, 145, 248)	Pale Violet	—
#5c4c1d	#5c4c1d	RGB(92, 76, 29)	Dark Brown	—
#928254	#928254	RGB(146, 130, 84)	Dark Tan	—
#cec0b5	#cec0b5	RGB(206, 192, 181)	Pale Silver	—
#35495a	#35495a	RGB(53, 73, 90)	Gray	Dilly Blue

5 color pairs have low contrast and need improvement which may impact readability.