Mojo marketing automotive typography palette

Created at 02/26/2023 21:18

The palette consists of Light, Semi dark colors. Accent colors Middle Blue #79c7dc and Blue Sapphire #1b5869. Palette has Cool colors temperature.

By lightness, this palette runs from #3C4D53 (darkest) to #95D3E3 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 3°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #1B5869, #3C4D53, #689CAC, #68A5B5, #79C7DC, #95D3E3

Palette Mojo marketing automotive typography palette combines 6 color codes:

HEX: #79c7dc, RGB: (121, 199, 220); HEX: #95d3e3, RGB: (149, 211, 227); HEX: #1b5869, RGB: (27, 88, 105)

HEX: #689cac, RGB: (104, 156, 172); HEX: #68a5b5, RGB: (104, 165, 181); HEX: #3c4d53, RGB: (60, 77, 83)

Simplified version of palette colors

Shade of Sky Blue, Shade of Light Blue, Tint of Dark Slate Gray, Tint of Cadet Blue, Tint of Cadet Blue, Tint of Dark Slate Gray

Color scheme was created by bad_colors

Color codes in palette

Mojo marketing automotive typography palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#79c7dc	#79c7dc	RGB(121, 199, 220)	Middle Blue	—
#95d3e3	#95d3e3	RGB(149, 211, 227)	Cornflower	—
#1b5869	#1b5869	RGB(27, 88, 105)	Blue Sapphire	—
#689cac	#689cac	RGB(104, 156, 172)	Crystal Blue	—
#68a5b5	#68a5b5	RGB(104, 165, 181)	Crystal Blue	—
#3c4d53	#3c4d53	RGB(60, 77, 83)	Outer Space	—

7 color pairs have low contrast and need improvement which may impact readability.