Created at 02/28/2023 14:13
Visual brand manual typography book
- Maximum Yellow Red#efb553
- Desert Sand#dcccae
- Pullman Brown (UPS Brown)#663f19
- Light Slate Gray#6c8c94
- Pastel Blue#b2cccd
- Royal Brown#513931
The palette consists of Light colors. Accent colors Maximum Yellow Red #efb553 and Pastel Blue #b2cccd. Palette has Warm, Cool colors temperature.
By lightness, this palette runs from #663F19 (darkest) to #DCCCAE (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans warm.
HEX codes (sorted): #513931, #663F19, #6C8C94, #B2CCCD, #DCCCAE, #EFB553
Palette Visual brand manual typography book has combination of 6 codes colors:
HEX: #efb553, RGB: (239, 181, 83); HEX: #dcccae, RGB: (220, 204, 174); HEX: #663f19, RGB: (102, 63, 25)
HEX: #6c8c94, RGB: (108, 140, 148); HEX: #b2cccd, RGB: (178, 204, 205); HEX: #513931, RGB: (81, 57, 49)
Simplified version of palette colors
Shade of goldenrod, Tint of wheat, Tint of saddlebrown, Tint of lightslategrey, Tint of lightblue, Tint of saddlebrown
Color scheme was created by coolor
Colors codes in palette
Visual brand manual typography book color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #efb553 | #efb553 | RGB(239, 181, 83) | Maximum Yellow Red | — |
| #dcccae | #dcccae | RGB(220, 204, 174) | Desert Sand | — |
| #663f19 | #663f19 | RGB(102, 63, 25) | Pullman Brown (UPS Brown) | — |
| #6c8c94 | #6c8c94 | RGB(108, 140, 148) | Light Slate Gray | — |
| #b2cccd | #b2cccd | RGB(178, 204, 205) | Pastel Blue | — |
| #513931 | #513931 | RGB(81, 57, 49) | Royal Brown | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#efb553 | #dcccae | 1.16 |
#efb553 | #6c8c94 | 1.96 |
#efb553 | #b2cccd | 1.08 |
#dcccae | #b2cccd | 1.07 |
#663f19 | #513931 | 1.15 |
Image palette Visual brand manual typography book png
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