Branding ux logo typography

0.24k

Created at 12/30/2019 19:29

The palette consists of Light, Semi dark colors. Accent colors #068aca and #046ca7. Palette has Cool colors temperature.

By lightness, this palette runs from #383F51 (darkest) to #A5CAA2 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 108°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #046CA7, #068ACA, #383F51, #6F9A6B, #83BED9, #A5CAA2

Palette Branding ux logo typography combines 6 color codes:

HEX: #068aca, RGB: (6, 138, 202); HEX: #83bed9, RGB: (131, 190, 217); HEX: #046ca7, RGB: (4, 108, 167)

HEX: #6f9a6b, RGB: (111, 154, 107); HEX: #a5caa2, RGB: (165, 202, 162); HEX: #383f51, RGB: (56, 63, 81)

Simplified version of palette colors

Shade of Steel Blue, Shade of Sky Blue, Shade of Steel Blue, Tint of Sea Green, Tint of Dark Sea Green, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding ux logo typography color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#068aca	#068aca	RGB(6, 138, 202)	—	—
#83bed9	#83bed9	RGB(131, 190, 217)	—	—
#046ca7	#046ca7	RGB(4, 108, 167)	—	—
#6f9a6b	#6f9a6b	RGB(111, 154, 107)	—	—
#a5caa2	#a5caa2	RGB(165, 202, 162)	—	—
#383f51	#383f51	RGB(56, 63, 81)	—	—

8 color pairs have low contrast and need improvement which may impact readability.