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Created at 03/01/2023 12:24
Design startup identity business colours
- Crimson#d11635
- Light Cobalt Blue#93a4e9
- Liver (Organ)#65292d
- Liberty#4c5c9c
- Dark Vanilla#cdba9a
- Soldier Green#605432
The palette consists of Light, Semi dark colors. Accent colors Crimson #d11635 and Light Cobalt Blue #93a4e9. Palette has Warm, Cool colors temperature.
By lightness, this palette runs from #65292D (darkest) to #93A4E9 (lightest). The lightness range is moderate.
Saturation sits in a moderate mid-range.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans warm.
HEX codes (sorted): #4C5C9C, #605432, #65292D, #93A4E9, #CDBA9A, #D11635
Palette Design startup identity business colours has combination of 6 codes colors:
HEX: #d11635, RGB: (209, 22, 53); HEX: #93a4e9, RGB: (147, 164, 233); HEX: #65292d, RGB: (101, 41, 45)
HEX: #4c5c9c, RGB: (76, 92, 156); HEX: #cdba9a, RGB: (205, 186, 154); HEX: #605432, RGB: (96, 84, 50)
Simplified version of palette colors
Tint of crimson, Shade of cornflowerblue, Shade of Maroon, Tint of slateblue, Shade of tan, Tint of darkolivegreen
Color scheme was created by coolor
Colors codes in palette
Design startup identity business colours color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #d11635 | #d11635 | RGB(209, 22, 53) | Crimson | — |
| #93a4e9 | #93a4e9 | RGB(147, 164, 233) | Light Cobalt Blue | — |
| #65292d | #65292d | RGB(101, 41, 45) | Liver (Organ) | — |
| #4c5c9c | #4c5c9c | RGB(76, 92, 156) | Liberty | — |
| #cdba9a | #cdba9a | RGB(205, 186, 154) | Dark Vanilla | — |
| #605432 | #605432 | RGB(96, 84, 50) | Soldier Green | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#d11635 | #4c5c9c | 1.16 |
#d11635 | #605432 | 1.37 |
#93a4e9 | #cdba9a | 1.27 |
#65292d | #4c5c9c | 1.73 |
#65292d | #605432 | 1.47 |
#4c5c9c | #605432 | 1.18 |
Image palette Design startup identity business colours png
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