Created at 03/03/2023 15:04
Icon corporate identity branding identitydesign
- Palatinate Blue#2444ef
- Lavender Indigo#9964f4
- Indigo Dye#0c2097
- Café Au Lait#a27a62
- Lilac#c4afcb
- Van Dyke Brown#65452f
The palette consists of Light, Dark colors. Accent colors Lavender Indigo #9964f4 and Van Dyke Brown #65452f. Palette has Cool, Warm, Neutral colors temperature.
By lightness, this palette runs from #65452F (darkest) to #C4AFCB (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #0C2097, #2444EF, #65452F, #9964F4, #A27A62, #C4AFCB
Palette Icon corporate identity branding identitydesign has combination of 6 codes colors:
HEX: #2444ef, RGB: (36, 68, 239); HEX: #9964f4, RGB: (153, 100, 244); HEX: #0c2097, RGB: (12, 32, 151)
HEX: #a27a62, RGB: (162, 122, 98); HEX: #c4afcb, RGB: (196, 175, 203); HEX: #65452f, RGB: (101, 69, 47)
Simplified version of palette colors
Shade of Blue, Tint of mediumpurple, Shade of darkblue, Tint of rosybrown, Tint of thistle, Tint of saddlebrown
Color scheme was created by colorhunt
Colors codes in palette
Icon corporate identity branding identitydesign color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #2444ef | #2444ef | RGB(36, 68, 239) | Palatinate Blue | — |
| #9964f4 | #9964f4 | RGB(153, 100, 244) | Lavender Indigo | — |
| #0c2097 | #0c2097 | RGB(12, 32, 151) | Indigo Dye | — |
| #a27a62 | #a27a62 | RGB(162, 122, 98) | Café Au Lait | — |
| #c4afcb | #c4afcb | RGB(196, 175, 203) | Lilac | — |
| #65452f | #65452f | RGB(101, 69, 47) | Van Dyke Brown | — |
Color Palette Contrast
8 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#2444ef | #9964f4 | 1.74 |
#2444ef | #0c2097 | 1.88 |
#2444ef | #a27a62 | 1.74 |
#2444ef | #65452f | 1.28 |
#9964f4 | #a27a62 | 1 |
#9964f4 | #c4afcb | 1.88 |
Image palette Icon corporate identity branding identitydesign png
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