Created at 03/05/2023 13:00

Brand guidelines creative agency saas branding hex colors

The palette consists of Light, Dark colors. Accent colors Light Sky Blue #82ccf4 and Royal Brown #54442c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #092354 (darkest) to #BDC5CD (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #092354, #248CE4, #54442C, #747F9D, #82CCF4, #BDC5CD

Palette Brand guidelines creative agency saas branding hex colors has combination of 6 codes colors:

HEX: #248ce4, RGB: (36, 140, 228); HEX: #82ccf4, RGB: (130, 204, 244); HEX: #092354, RGB: (9, 35, 84)

HEX: #747f9d, RGB: (116, 127, 157); HEX: #bdc5cd, RGB: (189, 197, 205); HEX: #54442c, RGB: (84, 68, 44)

Simplified version of palette colors

Tint of dodgerblue, Tint of lightskyblue, Tint of midnightblue, Shade of slategrey, Shade of Silver, Tint of saddlebrown

Color scheme was created by palettespicker

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Colors codes in palette

Brand guidelines creative agency saas branding hex colors color codes HEX, RGB information in table

4 color pairs have low contrast and need improvement which may impact readability.