Africa visual brand design ecommerce colours

  • Mango Tango
    #fa863c
  • Persian Pink
    #f47cb4
  • Deep Cove
    #040c43
  • Forest Green (Crayola)
    #65ad77
  • Lilac Luster
    #b3a2a9
  • Deep Koamaru
    #363868
  92
Created at 03/12/2023 20:36
The palette consists of Light, Dark, Semi dark colors. Accent colors Mango Tango #fa863c and Deep Cove #040c43. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #040C43 (darkest) to #F47CB4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #040C43, #363868, #65AD77, #B3A2A9, #F47CB4, #FA863C

Palette Africa visual brand design ecommerce colours combines 6 color codes:
HEX: #fa863c, RGB: (250, 134, 60); HEX: #f47cb4, RGB: (244, 124, 180); HEX: #040c43, RGB: (4, 12, 67)
HEX: #65ad77, RGB: (101, 173, 119); HEX: #b3a2a9, RGB: (179, 162, 169); HEX: #363868, RGB: (54, 56, 104)
Simplified version of palette colors
Tint of Coral, Tint of Hot Pink, Shade of Midnight Blue, Tint of Medium Sea Green, Shade of Dark Gray, Shade of Dark Slate Blue
Color scheme was created by palettespicker

Color codes in palette

Africa visual brand design ecommerce colours color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#fa863c#fa863cRGB(250, 134, 60)Mango Tango—
#f47cb4#f47cb4RGB(244, 124, 180)Persian Pink—
#040c43#040c43RGB(4, 12, 67)Deep Cove—
#65ad77#65ad77RGB(101, 173, 119)Forest Green (Crayola)—
#b3a2a9#b3a2a9RGB(179, 162, 169)Lilac Luster—
#363868#363868RGB(54, 56, 104)Deep Koamaru—

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#fa863c
#f47cb4
1.01
#fa863c
#65ad77
1.09
#fa863c
#b3a2a9
1.01
#f47cb4
#65ad77
1.07
#f47cb4
#b3a2a9
1.03
#040c43
#363868
1.68

Image palette Africa visual brand design ecommerce colours png