Created at 03/13/2023 16:14
Identity logo design brand mark palette
- Tangelo#fb4c0a
- Khaki (X11)#f3e68f
- Metallic Brown#a8380b
- Pewter Blue#8cacb4
- Spanish Gray#989e92
- Rich Black (FOGRA29)#0c0c14
The palette consists of Light, Dark colors. Accent colors Tangelo #fb4c0a and Rich Black (FOGRA29) #0c0c14. Palette has Warm, Cool, Neutral colors temperature.
By lightness, this palette runs from #0C0C14 (darkest) to #F3E68F (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans warm.
HEX codes (sorted): #0C0C14, #8CACB4, #989E92, #A8380B, #F3E68F, #FB4C0A
Palette Identity logo design brand mark palette has combination of 6 codes colors:
HEX: #fb4c0a, RGB: (251, 76, 10); HEX: #f3e68f, RGB: (243, 230, 143); HEX: #a8380b, RGB: (168, 56, 11)
HEX: #8cacb4, RGB: (140, 172, 180); HEX: #989e92, RGB: (152, 158, 146); HEX: #0c0c14, RGB: (12, 12, 20)
Simplified version of palette colors
Shade of orangered, Shade of Khaki, Tint of sienna, Shade of cadetblue, Tint of darkgrey, Shade of Black
Color scheme was created by colorslib
Colors codes in palette
Identity logo design brand mark palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #fb4c0a | #fb4c0a | RGB(251, 76, 10) | Tangelo | — |
| #f3e68f | #f3e68f | RGB(243, 230, 143) | Khaki (X11) | — |
| #a8380b | #a8380b | RGB(168, 56, 11) | Metallic Brown | — |
| #8cacb4 | #8cacb4 | RGB(140, 172, 180) | Pewter Blue | — |
| #989e92 | #989e92 | RGB(152, 158, 146) | Spanish Gray | — |
| #0c0c14 | #0c0c14 | RGB(12, 12, 20) | Rich Black (FOGRA29) | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#fb4c0a | #a8380b | 1.89 |
#fb4c0a | #8cacb4 | 1.41 |
#fb4c0a | #989e92 | 1.24 |
#f3e68f | #8cacb4 | 1.9 |
#8cacb4 | #989e92 | 1.13 |
Image palette Identity logo design brand mark palette png
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