Identity logo design brand mark palette
- Tangelo#fb4c0a
- Khaki (X11)#f3e68f
- Metallic Brown#a8380b
- Pewter Blue#8cacb4
- Spanish Gray#989e92
- Rich Black (FOGRA29)#0c0c14
Created at 03/13/2023 16:14
The palette consists of Light, Semi dark, Dark colors. Accent colors Tangelo #fb4c0a and Rich Black (FOGRA29) #0c0c14. Palette has Warm, Cool, Neutral colors temperature.
By lightness, this palette runs from #0C0C14 (darkest) to #F3E68F (lightest). The lightness range is wide.
Saturation is mixed — 3 muted and 3 vivid out of 6 colors.
Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.
Overall temperature among swatches leans warm (3 of 6).
HEX codes (sorted): #0C0C14, #8CACB4, #989E92, #A8380B, #F3E68F, #FB4C0A
Palette Identity logo design brand mark palette combines 6 color codes:
HEX: #fb4c0a, RGB: (251, 76, 10); HEX: #f3e68f, RGB: (243, 230, 143); HEX: #a8380b, RGB: (168, 56, 11)
HEX: #8cacb4, RGB: (140, 172, 180); HEX: #989e92, RGB: (152, 158, 146); HEX: #0c0c14, RGB: (12, 12, 20)
Simplified version of palette colors
Tint of Orange Red, Tint of Khaki, Shade of Sienna, Tint of Cadet Blue, Shade of Dark Gray, Tint of Black
Color scheme was created by colorslib
Color codes in palette
Identity logo design brand mark palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #fb4c0a | #fb4c0a | RGB(251, 76, 10) | Tangelo | — |
| #f3e68f | #f3e68f | RGB(243, 230, 143) | Khaki (X11) | — |
| #a8380b | #a8380b | RGB(168, 56, 11) | Metallic Brown | — |
| #8cacb4 | #8cacb4 | RGB(140, 172, 180) | Pewter Blue | — |
| #989e92 | #989e92 | RGB(152, 158, 146) | Spanish Gray | — |
| #0c0c14 | #0c0c14 | RGB(12, 12, 20) | Rich Black (FOGRA29) | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#fb4c0a | #a8380b | 1.89 |
#fb4c0a | #8cacb4 | 1.41 |
#fb4c0a | #989e92 | 1.24 |
#f3e68f | #8cacb4 | 1.9 |
#8cacb4 | #989e92 | 1.13 |
Image palette Identity logo design brand mark palette png
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