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Created at 03/16/2023 22:40
Group mark vector identity palette
- Metallic Orange#d9750c
- Peach-Orange#eece9b
- Palatinate Purple#690e64
- Pearly Purple#a0679b
- Lilac#c4a1c1
- Pine Tree#212e21
The palette consists of Light, Dark colors. Accent colors Metallic Orange #d9750c and Palatinate Purple #690e64. Palette has Warm, Neutral colors temperature.
By lightness, this palette runs from #212E21 (darkest) to #EECE9B (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Most swatches read as neutral in color temperature.
HEX codes (sorted): #212E21, #690E64, #A0679B, #C4A1C1, #D9750C, #EECE9B
Palette Group mark vector identity palette has combination of 6 codes colors:
HEX: #d9750c, RGB: (217, 117, 12); HEX: #eece9b, RGB: (238, 206, 155); HEX: #690e64, RGB: (105, 14, 100)
HEX: #a0679b, RGB: (160, 103, 155); HEX: #c4a1c1, RGB: (196, 161, 193); HEX: #212e21, RGB: (33, 46, 33)
Simplified version of palette colors
Shade of chocolate, Tint of navajowhite, Tint of Purple, Tint of mediumorchid, Tint of plum, Tint of darkslategrey
Color scheme was created by colorstudio
Colors codes in palette
Group mark vector identity palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #d9750c | #d9750c | RGB(217, 117, 12) | Metallic Orange | — |
| #eece9b | #eece9b | RGB(238, 206, 155) | Peach-Orange | — |
| #690e64 | #690e64 | RGB(105, 14, 100) | Palatinate Purple | — |
| #a0679b | #a0679b | RGB(160, 103, 155) | Pearly Purple | — |
| #c4a1c1 | #c4a1c1 | RGB(196, 161, 193) | Lilac | — |
| #212e21 | #212e21 | RGB(33, 46, 33) | Pine Tree | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#d9750c | #a0679b | 1.32 |
#d9750c | #c4a1c1 | 1.41 |
#eece9b | #c4a1c1 | 1.51 |
#690e64 | #212e21 | 1.25 |
#a0679b | #c4a1c1 | 1.87 |
Image palette Group mark vector identity palette png
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